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The Effectiveness of Brand Equity on...

Gombosuren, Altanshagai

The Effectiveness of Brand Equity on Consumer Purchase Intention through Social Media-Twitter as An Example = The Effectiveness of Brand Equity on Consumer Purchase Intention through Social Media-Twitter as An Example

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	The Effectiveness of Brand Equity on Consumer Purchase Intention through Social Media-Twitter as An Example
作者:	貢布蘇倫
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	2015[民104]
面頁冊數:	56面圖，表 : 30公分;
標題:	Social Media
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/95971517530157745120
附註:	104年10月31日公開
附註:	參考書目：面48-52
摘要註:	AbstractThe high development of Social media is taking huge advantage on the business market and this new media can be used consumer interaction. As we know consumers interact with mobile phone more than Personal computer to obtain the updated information or experience their purchasing decisions. Social Media is an easy way to get close around the world and share personal experiences by just click a button to which the other side of the world. The aim of this study is to understand the interaction of Purchase Intention on Brand products through Twitter users. The research method used quantitative research. In this research the primary data obtained from the questionnaire. Data obtained by spreading a questionnaire with quota sampling technique by online (Facebook) and offline (Mongolian students in Taiwan) users.Data analysis method using Cronbach Alpha, Factor Analysis and Hypothesis testing to analyze data. From the results of the study proved that Social media (Twitter) has a considerable influence on the Brand equity of Mongolian Twitter users. AbstractThe high development of Social media is taking huge advantage on the business market and this new media can be used consumer interaction. As we know consumers interact with mobile phone more than Personal computer to obtain the updated information or experience their purchasing decisions. Social Media is an easy way to get close around the world and share personal experiences by just click a button to which the other side of the world. The aim of this study is to understand the interaction of Purchase Intention on Brand products through Twitter users. The research method used quantitative research. In this research the primary data obtained from the questionnaire. Data obtained by spreading a questionnaire with quota sampling technique by online (Facebook) and offline (Mongolian students in Taiwan) users.Data analysis method using Cronbach Alpha, Factor Analysis and Hypothesis testing to analyze data. From the results of the study proved that Social media (Twitter) has a considerable influence on the Brand equity of Mongolian Twitter users.

The Effectiveness of Brand Equity on Consumer Purchase Intention through Social Media-Twitter as An Example = The Effectiveness of Brand Equity on Consumer Purchase Intention through Social Media-Twitter as An Example
貢布蘇倫

The Effectiveness of Brand Equity on Consumer Purchase Intention through Social Media-Twitter as An Example = The Effectiveness of Brand Equity on Consumer Purchase Intention through Social Media-Twitter as An Example / Altanshagai Gombosuren撰 - [高雄市] : 撰者, 2015[民104]. - 56面 ; 圖，表 ; 30公分.
104年10月31日公開參考書目：面48-52.
Social Media

The Effectiveness of Brand Equity on Consumer Purchase Intention through Social Media-Twitter as An Example = The Effectiveness of Brand Equity on Consumer Purchase Intention through Social Media-Twitter as An Example
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