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Innovation and product managementa h...
~
Gaubinger, Kurt.
Innovation and product managementa holistic and practical approach to uncertainty reduction /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Innovation and product managementby Kurt Gaubinger ... [et al.].
Reminder of title:
a holistic and practical approach to uncertainty reduction /
other author:
Gaubinger, Kurt.
Published:
Berlin, Heidelberg :Springer Berlin Heidelberg :2015.
Description:
xvi, 327 p. :ill., digital ;24 cm.
Contained By:
Springer eBooks
Subject:
Production management.
Online resource:
http://dx.doi.org/10.1007/978-3-642-54376-0
ISBN:
9783642543760 (electronic bk.)
Innovation and product managementa holistic and practical approach to uncertainty reduction /
Innovation and product management
a holistic and practical approach to uncertainty reduction /[electronic resource] :by Kurt Gaubinger ... [et al.]. - Berlin, Heidelberg :Springer Berlin Heidelberg :2015. - xvi, 327 p. :ill., digital ;24 cm. - Springer texts in business and economics,2192-4333. - Springer texts in business and economics..
Part I: Fundamentals of Innovation and Product Management -- Part II: Process of Innovation and Product Management -- Part III: Innovation and Product Management -- Broadening the Topic.
Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities . In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.
ISBN: 9783642543760 (electronic bk.)
Standard No.: 10.1007/978-3-642-54376-0doiSubjects--Topical Terms:
184254
Production management.
LC Class. No.: TS155
Dewey Class. No.: 658.514
Innovation and product managementa holistic and practical approach to uncertainty reduction /
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Part I: Fundamentals of Innovation and Product Management -- Part II: Process of Innovation and Product Management -- Part III: Innovation and Product Management -- Broadening the Topic.
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Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities . In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.
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Business and Economics (Springer-11643)
based on 0 review(s)
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電子館藏
Items
1 records • Pages 1 •
1
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Attachments
000000109234
電子館藏
1圖書
電子書
EB TS155 I58 2015
一般使用(Normal)
On shelf
0
1 records • Pages 1 •
1
Multimedia
Multimedia file
http://dx.doi.org/10.1007/978-3-642-54376-0
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