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Business relationship management and...

Geiger, Ingmar.

Business relationship management and marketingmastering business markets /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Business relationship management and marketingedited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger.
其他題名:	mastering business markets /
其他作者:	Kleinaltenkamp, Michael.
出版者:	Berlin, Heidelberg :Springer Berlin Heidelberg :2015.
面頁冊數:	viii, 338 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Industrial marketing.
電子資源:	http://dx.doi.org/10.1007/978-3-662-43856-5
ISBN:	9783662438565 (electronic bk.)

Business relationship management and marketingmastering business markets /
Geschaftsbeziehungsmanagement.English.

Business relationship management and marketingmastering business markets /[electronic resource] :edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger. - Berlin, Heidelberg :Springer Berlin Heidelberg :2015. - viii, 338 p. :ill., digital ;24 cm. - Springer texts in business and economics,2192-4333. - Springer texts in business and economics..

Basic Principles of Business Relationship Management: Phenomenon and Challenge to Management -- Theoretical Perspectives of Business Relationships - Explanation and Configuration -- Analysis, Goals and Strategies of Business Relationship Management: Repeat Purchasing in Business Relationships -- Customer Value and Customer Selection -- Strategies of Business Relationship Management -- Business Relationship Management & Marketing in a European-Chinese Context -- Implementation of Business Relationship Management: Instruments of Business Relationship Management -- Internal Implementation of Business Relationship Management -- Customer Relationship Management.

Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice.

ISBN: 9783662438565 (electronic bk.)

Standard No.: 10.1007/978-3-662-43856-5doiSubjects--Topical Terms:

202058
Industrial marketing.

LC Class. No.: HF5415.1263

Dewey Class. No.: 658.8

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