國立高雄大學圖資館 |

Language: English

Back

Value chain marketinga marketing str...

Hintze, Stephanie.

Value chain marketinga marketing strategy to overcome immediate customer innovation resistance /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Value chain marketingby Stephanie Hintze.
Reminder of title:	a marketing strategy to overcome immediate customer innovation resistance /
Author:	Hintze, Stephanie.
Published:	Cham :Springer International Publishing :2015.
Description:	xx, 259 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	New productsMarketing.
Online resource:	http://dx.doi.org/10.1007/978-3-319-11376-0
ISBN:	9783319113760 (electronic bk.)

Value chain marketinga marketing strategy to overcome immediate customer innovation resistance /
Hintze, Stephanie.

Value chain marketinga marketing strategy to overcome immediate customer innovation resistance /[electronic resource] :by Stephanie Hintze. - Cham :Springer International Publishing :2015. - xx, 259 p. :ill., digital ;24 cm. - Contributions to management science,1431-1941. - Contributions to management science..

Focus and Scope: Introduction -- Conceptual and Methodological Foundation: Dealing with Value Chains -- Marketing Supplier Innovations -- Research Design and Methodology -- Qualitative Studies: Pilot Study -- Case Study -- Computational Modeling: Agent-Based Simulation Study -- Integrating Findings: Discussion of Findings -- Conclusions -- Appendix: Details - Pilot Study -- Details - Case Study -- Details - Agent-Based Simulation Study.

Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical factors for suppliers marketing success, and compares the performance of VCM trials, using a multi-method design linking case study research and computational modeling.

ISBN: 9783319113760 (electronic bk.)

Standard No.: 10.1007/978-3-319-11376-0doiSubjects--Topical Terms:

209607
New products
--Marketing.

LC Class. No.: HF5415.153

Dewey Class. No.: 658.5

Value chain marketinga marketing strategy to overcome immediate customer innovation resistance /
LDR:02067nmm a2200337 a 4500 001 460978
003 DE-He213
005 20150730103711.0
006 m d
007 cr nn 008maaau
008 151110s2015 gw s 0 eng d
020 $a 9783319113760 (electronic bk.)
020 $a 9783319113753 (paper)
024 7 $a 10.1007/978-3-319-11376-0 $2 doi
035 $a 978-3-319-11376-0
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.153
072 7 $a KJS $2 bicssc
072 7 $a KJSM $2 bicssc
072 7 $a BUS043000 $2 bisacsh
082 0 4 $a 658.5 $2 23
090 $a HF5415.153 $b .H666 2015
100 1 $a Hintze, Stephanie. $3 712793
245 1 0 $a Value chain marketing $h [electronic resource] : $b a marketing strategy to overcome immediate customer innovation resistance / $c by Stephanie Hintze.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2015.
300 $a xx, 259 p. : $b ill., digital ; $c 24 cm.
490 1 $a Contributions to management science, $x 1431-1941
505 0 $a Focus and Scope: Introduction -- Conceptual and Methodological Foundation: Dealing with Value Chains -- Marketing Supplier Innovations -- Research Design and Methodology -- Qualitative Studies: Pilot Study -- Case Study -- Computational Modeling: Agent-Based Simulation Study -- Integrating Findings: Discussion of Findings -- Conclusions -- Appendix: Details - Pilot Study -- Details - Case Study -- Details - Agent-Based Simulation Study.
520 $a Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical factors for suppliers marketing success, and compares the performance of VCM trials, using a multi-method design linking case study research and computational modeling.
650 0 $a New products $x Marketing. $3 209607
650 1 4 $a Economics/Management Science. $3 273684
650 2 4 $a Marketing. $3 182957
650 2 4 $a Innovation/Technology Management. $3 514149
650 2 4 $a Simulation and Modeling. $3 273719
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
830 0 $a Contributions to management science. $3 557484
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-11376-0
950 $a Business and Economics (Springer-11643)