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The neuroscientific basis of success...

Maiocchi, Marco.

The neuroscientific basis of successful designhow emotions and perceptions matter /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The neuroscientific basis of successful designby Marco Maiocchi.
Reminder of title:	how emotions and perceptions matter /
Author:	Maiocchi, Marco.
Published:	Cham :Springer International Publishing :2015.
Description:	xiv, 108 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Industrial designPsychological aspects.
Online resource:	http://dx.doi.org/10.1007/978-3-319-02801-9
ISBN:	9783319028019 (electronic bk.)

The neuroscientific basis of successful designhow emotions and perceptions matter /
Maiocchi, Marco.

The neuroscientific basis of successful designhow emotions and perceptions matter /[electronic resource] :by Marco Maiocchi. - Cham :Springer International Publishing :2015. - xiv, 108 p. :ill., digital ;24 cm. - SpringerBriefs in applied sciences and technology,2191-530X. - SpringerBriefs in applied sciences and technology..

Emotions and design methodologies -- Design as evolutionary discipline -- Emotions and design -- Perception and emotions -- Metaphors and design -- The Design Process -- Case studies -- Future developments.

The term design today encompasses attributes of artifacts that go beyond their intended functions, imbuing them with new meanings. Those meanings are deeply related to the emotions perceived by the users. This book investigates the findings deriving from the neurosciences that are relevant to design. Drawing upon up-to-date neuroscientific knowledge, the authors define what an emotion is, examine the relationship between perceptions and emotions, and discuss the role of metaphoric communication. Particular attention is paid to those elements of perception and metaphoric interpretation that cause the emotions to rise. Consequences for the design process are then considered, and a design process is proposed that takes into account emotional impacts as one of the goals. A solid scientific approach to the subject is maintained throughout, and understanding is facilitated by the inclusion of a rich collection of successful design artifacts, the emotional aspects of which are analyzed.

ISBN: 9783319028019 (electronic bk.)

Standard No.: 10.1007/978-3-319-02801-9doiSubjects--Topical Terms:

509799
Industrial design
--Psychological aspects.

LC Class. No.: TS171.4

Dewey Class. No.: 745.2019

The neuroscientific basis of successful designhow emotions and perceptions matter /
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