國立高雄大學圖資館 |

Language: English

Back

Proceedings of the 1995 Academy of M...

Academy of Marketing Science. ((1995 :)

Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference

Record Type:	Electronic resources : Monograph/item
Title/Author:	Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conferenceedited by Roger Gomes.
other author:	Gomes, Roger.
Corporate Body:	Academy of Marketing Science.
Published:	Cham :Springer International Publishing :2015.
Description:	xxviii, 332 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Marketing
Online resource:	http://dx.doi.org/10.1007/978-3-319-13147-4
ISBN:	9783319131474 (electronic bk.)

Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference
Academy of Marketing Science.Annual ConferenceOrlando, Florida)(1995 :

Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference[electronic resource] /edited by Roger Gomes. - Cham :Springer International Publishing :2015. - xxviii, 332 p. :ill., digital ;24 cm. - Developments in marketing science,2363-6165. - Developments in marketing science..

High Technology and Computers in the Global Environment -- Advertising: Images and Differential Effects -- Pricing and Product/Brand Mangement -- Buyer Behavior and Consumer Issues -- Macromarketing and Public Policy -- Similarity, Schematicity, and Choice Clustering in Consumer Behavior -- The Marketing Concept Revisited -- Exploring Consumption Behavior Differences and Asymmetries Between Groups -- Retail Patronage and Perceived Value Across Cultures -- Strategy, Strategic Orientation, and Strategic Response -- Global Marketing Strategy -- Sales Motivation and Compensation -- Selling and Sale Management -- Free Trade and International Marketing Strategy -- Conceptual & Modeling Issues in Services Marketing -- Quantitative Methods -- Country-of-Origin and Ethnocentrism -- Emerging Issues in Professional Services Marketing -- Elements of Channel Relationships -- Positioning in Channel Relationships -- Advances in Research on Marketing of Industrial Services -- Non-Quantitative Methods -- Macromarketing in the Global Environment -- Inventory, Price and Sales Management in the Retailing Environment -- Research Areas in Channel Relationships -- Market Entry and Internationalization -- Strategic Options and Related Organizational Issues -- Marketing Education Issues.

This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

ISBN: 9783319131474 (electronic bk.)

Standard No.: 10.1007/978-3-319-13147-4doiSubjects--Topical Terms:

236505
Marketing

LC Class. No.: HF5411

Dewey Class. No.: 658.8

Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference
LDR:03504nmm a2200337 a 4500 001 461337
003 DE-He213
005 20150824141223.0
006 m d
007 cr nn 008maaau
008 151110s2015 gw s 0 eng d
020 $a 9783319131474 (electronic bk.)
020 $a 9783319131467 (paper)
024 7 $a 10.1007/978-3-319-13147-4 $2 doi
035 $a 978-3-319-13147-4
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5411
072 7 $a KJS $2 bicssc
072 7 $a KJSM $2 bicssc
072 7 $a BUS043000 $2 bisacsh
082 0 4 $a 658.8 $2 23
090 $a HF5411 $b .A168 1995
110 2 $a Academy of Marketing Science. $b Annual Conference $d (1995 : $c Orlando, Florida) $3 713357
245 1 0 $a Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference $h [electronic resource] / $c edited by Roger Gomes.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2015.
300 $a xxviii, 332 p. : $b ill., digital ; $c 24 cm.
490 1 $a Developments in marketing science, $x 2363-6165
505 0 $a High Technology and Computers in the Global Environment -- Advertising: Images and Differential Effects -- Pricing and Product/Brand Mangement -- Buyer Behavior and Consumer Issues -- Macromarketing and Public Policy -- Similarity, Schematicity, and Choice Clustering in Consumer Behavior -- The Marketing Concept Revisited -- Exploring Consumption Behavior Differences and Asymmetries Between Groups -- Retail Patronage and Perceived Value Across Cultures -- Strategy, Strategic Orientation, and Strategic Response -- Global Marketing Strategy -- Sales Motivation and Compensation -- Selling and Sale Management -- Free Trade and International Marketing Strategy -- Conceptual & Modeling Issues in Services Marketing -- Quantitative Methods -- Country-of-Origin and Ethnocentrism -- Emerging Issues in Professional Services Marketing -- Elements of Channel Relationships -- Positioning in Channel Relationships -- Advances in Research on Marketing of Industrial Services -- Non-Quantitative Methods -- Macromarketing in the Global Environment -- Inventory, Price and Sales Management in the Retailing Environment -- Research Areas in Channel Relationships -- Market Entry and Internationalization -- Strategic Options and Related Organizational Issues -- Marketing Education Issues.
520 $a This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
650 0 $a Marketing $3 236505
650 0 $a Marketing $x Costs $v Congresses. $3 713359
650 1 4 $a Economics/Management Science. $3 273684
650 2 4 $a Marketing. $3 182957
650 2 4 $a Business Strategy/Leadership. $3 524336
650 2 4 $a Sales/Distribution/Call Center/Customer Service. $3 572933
700 1 $a Gomes, Roger. $3 713358
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
830 0 $a Developments in marketing science. $3 711110
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-13147-4
950 $a Business and Economics (Springer-11643)