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Staying the consumption courseexplor...

Schulte, Benjamin Krischan.

Staying the consumption courseexploring the individual lock-in process in service relationships /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Staying the consumption courseby Benjamin Krischan Schulte.
Reminder of title:	exploring the individual lock-in process in service relationships /
Author:	Schulte, Benjamin Krischan.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden :2015.
Description:	xvii, 228 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Consumer behavior.
Online resource:	http://dx.doi.org/10.1007/978-3-658-08788-3
ISBN:	9783658087883 (electronic bk.)

Staying the consumption courseexploring the individual lock-in process in service relationships /
Schulte, Benjamin Krischan.

Staying the consumption courseexploring the individual lock-in process in service relationships /[electronic resource] :by Benjamin Krischan Schulte. - Wiesbaden :Springer Fachmedien Wiesbaden :2015. - xvii, 228 p. :ill., digital ;24 cm.

Benjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. He defines consumer lock-in as a situation of a potentially unaware inability to switch from or exit a consumption process due to entrenchment with increasing barriers on the individual and/or social level. Switching barriers are elaborated as consumer lock-in mechanisms. The resulting process model is outlined and empirically examined in an explorative panel study of a service relationship process in higher education. The author´s findings support the presence of consumer lock-in in services as an idiosyncratic process of gradual entrapment. The phenomenon has relevance for researchers and practitioners in complex service relationships, where lock-in was found to be a likely occurrence but difficult to grasp. Contents Theoretical Foundation: Path Dependence, Consumer Behavior and Service Relationship Research Model of the Consumer Lock-in Process Longitudinal Study with Service Consumers in a Higher Education Service Target Groups Researchers, teachers and students of business with a focus on consumer behavior and relationship-marketing, particularly the process in complex service relationships Executives and consultants in services companies with the core areas strategy, CRM, and customer retention The Author Benjamin Krischan Schulte obtained a Doctoral Degree in Business from Freie Universität Berlin in 2014.

ISBN: 9783658087883 (electronic bk.)

Standard No.: 10.1007/978-3-658-08788-3doiSubjects--Topical Terms:

185170
Consumer behavior.

LC Class. No.: HF5415.32

Dewey Class. No.: 658.834

Staying the consumption courseexploring the individual lock-in process in service relationships /
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520 $a Benjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. He defines consumer lock-in as a situation of a potentially unaware inability to switch from or exit a consumption process due to entrenchment with increasing barriers on the individual and/or social level. Switching barriers are elaborated as consumer lock-in mechanisms. The resulting process model is outlined and empirically examined in an explorative panel study of a service relationship process in higher education. The author´s findings support the presence of consumer lock-in in services as an idiosyncratic process of gradual entrapment. The phenomenon has relevance for researchers and practitioners in complex service relationships, where lock-in was found to be a likely occurrence but difficult to grasp. Contents Theoretical Foundation: Path Dependence, Consumer Behavior and Service Relationship Research Model of the Consumer Lock-in Process Longitudinal Study with Service Consumers in a Higher Education Service Target Groups Researchers, teachers and students of business with a focus on consumer behavior and relationship-marketing, particularly the process in complex service relationships Executives and consultants in services companies with the core areas strategy, CRM, and customer retention The Author Benjamin Krischan Schulte obtained a Doctoral Degree in Business from Freie Universität Berlin in 2014.
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