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Determinants of private label attitu...

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Determinants of private label attitudepredicting consumers' brand preferences using psychographics /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Determinants of private label attitudeby Stefanie Weiss.
其他題名:	predicting consumers' brand preferences using psychographics /
作者:	Weiss, Stefanie.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden :2015.
面頁冊數:	xv, 143 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Brand choice.
電子資源:	http://dx.doi.org/10.1007/978-3-658-08672-5
ISBN:	9783658086725 (electronic bk.)

Determinants of private label attitudepredicting consumers' brand preferences using psychographics /
Weiss, Stefanie.

Determinants of private label attitudepredicting consumers' brand preferences using psychographics /[electronic resource] :by Stefanie Weiss. - Wiesbaden :Springer Fachmedien Wiesbaden :2015. - xv, 143 p. :ill., digital ;24 cm. - BestMasters. - BestMasters..

Attitudes as Predictors of Intention -- Demographics and their Limitations -- The Predictive Power of Psychographics -- Managerial Implications.

Various psychographic traits that most directly influence consumers' private label attitudes are the focal point of Stefanie Weiss' investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into managerial practice. Her conclusions thereby strongly contribute to understanding and describing purchasers of private labels and can be meaningfully applied to the management areas of brand positioning and market segmentation.The hypothesized relationships between consumers' private label attitude and various psychographic traits are tested on a sample of German and Austrian consumers using an online questionnaire. Their response data are then analyzed using the multiple regression technique. Contents Attitudes as Predictors of Intention Demographics and their Limitations The Predictive Power of Psychographics Managerial Implications Target Groups Teachers and students of economics with the focus on marketing and brand management Executives and consultants in the field of marketing, brand management, retailing and market research The Author Stefanie Weiß has earned a Master's degree in Marketing and Branding at the IMC Krems in Austria.

ISBN: 9783658086725 (electronic bk.)

Standard No.: 10.1007/978-3-658-08672-5doiSubjects--Topical Terms:

352514
Brand choice.

LC Class. No.: HF5415.3

Dewey Class. No.: 658.8343

Determinants of private label attitudepredicting consumers' brand preferences using psychographics /
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