國立高雄大學圖資館 |

語系: 繁體中文

說明(常見問題)

圖資館首頁

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Proceedings of the 1998 Academy of M...

Academy of Marketing Science. ((1998 :)

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conferenceedited by John B. Ford, Earl D. Honeycutt, Jr.
其他作者:	Ford, John B.
團體作者:	Academy of Marketing Science.
出版者:	Cham :Springer International Publishing :2015.
面頁冊數:	xxxix, 520 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Marketing
電子資源:	http://dx.doi.org/10.1007/978-3-319-13084-2
ISBN:	9783319130842 (electronic bk.)

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference
Academy of Marketing Science.Annual ConferenceNorfolk, Virginia)(1998 :

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference[electronic resource] /edited by John B. Ford, Earl D. Honeycutt, Jr. - Cham :Springer International Publishing :2015. - xxxix, 520 p. :ill., digital ;24 cm. - Developments in marketing science,2363-6165. - Developments in marketing science..

Role of Affect in Consumers' Responses to Marketing Variables -- Trust: Relative or Relational Process? -- Theoretical and Methodological Issues in Services Marketing -- Issues in Marketing Education -- Macromarketing Issues -- Networking for Successful Entrepreneurial Marketing -- Retail Management Issues -- Marketing Channel Systems and Strategies -- Consumer Relationships: Motivation and Maintenance Strategies -- Theoretical and Practical Insights for Differentiating and Marketing Services -- Research on Cognitions -- Issues in Advertising Research -- Compass Points on the Relationship Strategy Map -- Strategic and Tactical Partnering in a Global Marketplace -- Market Orientation: Antecedents and Outcomes -- International Marketing Management Issues -- Database Marketing: Data Acquisition, Quality and Management -- Strategic Issues in Advertising and Promotion -- Marketing Products and Service Abroad -- Decision Making Process of the Marketing Entrepreneur -- Organizational Issues and Market Structure in Marketing Strategy -- Organizational Buying and Business-to-Business Marketing -- Marketing Strategy and Consumer Behaviors on the Web -- Exploring the Role of Communication in Service Marketing -- An Exploration of Values in Various Cultural Contexts -- New Contributions in Research Methodology -- Researching International Consumers/Customers -- Contemporary Issues in Advertising and Promotion -- Relationship Fluidity in Supply Chain Management -- Issues in Sales Training and Performance -- Perspectives on Marketing Orientation -- Research on Shopping Behavior -- International, Social and Macro Marketing Issues -- Research Methods -- Relationship Marketing, Strategic Alliances and Buyer-Seller Relationship Issues -- Marketing Management, Services Marketing and Retailing Issues.

This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

ISBN: 9783319130842 (electronic bk.)

Standard No.: 10.1007/978-3-319-13084-2doiSubjects--Topical Terms:

236505
Marketing

LC Class. No.: HF5411

Dewey Class. No.: 658.8

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference
LDR:04079nmm a2200337 a 4500 001 461686
003 DE-He213
005 20150914105254.0
006 m d
007 cr nn 008maaau
008 151110s2015 gw s 0 eng d
020 $a 9783319130842 (electronic bk.)
020 $a 9783319130835 (paper)
024 7 $a 10.1007/978-3-319-13084-2 $2 doi
035 $a 978-3-319-13084-2
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5411
072 7 $a KJS $2 bicssc
072 7 $a KJSM $2 bicssc
072 7 $a BUS043000 $2 bisacsh
082 0 4 $a 658.8 $2 23
090 $a HF5411 $b .A168 1998
110 2 $a Academy of Marketing Science. $b Annual Conference $d (1998 : $c Norfolk, Virginia) $3 713954
245 1 0 $a Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference $h [electronic resource] / $c edited by John B. Ford, Earl D. Honeycutt, Jr.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2015.
300 $a xxxix, 520 p. : $b ill., digital ; $c 24 cm.
490 1 $a Developments in marketing science, $x 2363-6165
505 0 $a Role of Affect in Consumers' Responses to Marketing Variables -- Trust: Relative or Relational Process? -- Theoretical and Methodological Issues in Services Marketing -- Issues in Marketing Education -- Macromarketing Issues -- Networking for Successful Entrepreneurial Marketing -- Retail Management Issues -- Marketing Channel Systems and Strategies -- Consumer Relationships: Motivation and Maintenance Strategies -- Theoretical and Practical Insights for Differentiating and Marketing Services -- Research on Cognitions -- Issues in Advertising Research -- Compass Points on the Relationship Strategy Map -- Strategic and Tactical Partnering in a Global Marketplace -- Market Orientation: Antecedents and Outcomes -- International Marketing Management Issues -- Database Marketing: Data Acquisition, Quality and Management -- Strategic Issues in Advertising and Promotion -- Marketing Products and Service Abroad -- Decision Making Process of the Marketing Entrepreneur -- Organizational Issues and Market Structure in Marketing Strategy -- Organizational Buying and Business-to-Business Marketing -- Marketing Strategy and Consumer Behaviors on the Web -- Exploring the Role of Communication in Service Marketing -- An Exploration of Values in Various Cultural Contexts -- New Contributions in Research Methodology -- Researching International Consumers/Customers -- Contemporary Issues in Advertising and Promotion -- Relationship Fluidity in Supply Chain Management -- Issues in Sales Training and Performance -- Perspectives on Marketing Orientation -- Research on Shopping Behavior -- International, Social and Macro Marketing Issues -- Research Methods -- Relationship Marketing, Strategic Alliances and Buyer-Seller Relationship Issues -- Marketing Management, Services Marketing and Retailing Issues.
520 $a This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
650 0 $a Marketing $3 236505
650 0 $a Relationship marketing $v Textbooks. $3 446391
650 1 4 $a Economics/Management Science. $3 273684
650 2 4 $a Marketing. $3 182957
650 2 4 $a Business Strategy/Leadership. $3 524336
650 2 4 $a Sales/Distribution/Call Center/Customer Service. $3 572933
700 1 $a Ford, John B. $3 290998
700 1 $a Honeycutt, Earl D. $3 713955
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
830 0 $a Developments in marketing science. $3 711110
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-13084-2
950 $a Business and Economics (Springer-11643)