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A functional analysis of political t...

Benoit, William L.

A functional analysis of political television advertisements

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	A functional analysis of political television advertisementsWilliam L. Benoit.
作者:	Benoit, William L.
出版者:	Lanham, Maryland :Lexington Books,2014
面頁冊數:	viii, 239 pages ;24 cm.
標題:	Advertising, PoliticalUnited States.
標題:	United States
電子資源:	http://ebookcentral.proquest.com/lib/nuktw/detail.action?docID=1663932
ISBN:	9780739188989 (cloth : alk. paper)

A functional analysis of political television advertisements
Benoit, William L.

A functional analysis of political television advertisements[electronic resource] /William L. Benoit. - Lanham, Maryland :Lexington Books,2014 - viii, 239 pages ;24 cm.

Includes bibliographical references and index.

Introduction : political television spots -- Method : the functional approach to political advertising -- In the beginning, 1952, 1956; the Democrats ascend, 1960, 1964 -- Nixon's return, 1968, 1972; after Watergate, 1976, 1980 -- Republicans in control, 1984, 1988; the end of the millennium, 1992, 1996 -- George W. Bush in the Oval Office, 2000, 2004; Barack Obama, African American president, 2008, 2012 -- Third-party candidate political TV spots : another choice -- Other theories : issue ownership and functional federalism in political TV spots -- Non-presidential and non-U.S. TV spots -- Trends and contrasts of political television spots -- Development of american political television spots -- Conclusions and implications.

ISBN: 9780739188989 (cloth : alk. paper)Subjects--Topical Terms:

221006
Advertising, Political
--United States.Subjects--Geographical Terms:

236377
United States

LC Class. No.: JF2112.A4 / B46 2014

Dewey Class. No.: 324.7/30973

A functional analysis of political television advertisements
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