國立高雄大學圖資館 |

Language: English

Back

Fundamentals of business-to-business...

Kleinaltenkamp, Michael.

Fundamentals of business-to-business marketingmastering business markets /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Fundamentals of business-to-business marketingedited by Michael Kleinaltenkamp ... [et al.].
Reminder of title:	mastering business markets /
other author:	Kleinaltenkamp, Michael.
Published:	Cham :Springer International Publishing :2015.
Description:	vii, 330 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Industrial marketing.
Online resource:	http://dx.doi.org/10.1007/978-3-319-12463-6
ISBN:	9783319124636 (electronic bk.)

Fundamentals of business-to-business marketingmastering business markets /
Fundamentals of business-to-business marketingmastering business markets /[electronic resource] :edited by Michael Kleinaltenkamp ... [et al.]. - Cham :Springer International Publishing :2015. - vii, 330 p. :ill., digital ;24 cm. - Springer texts in business and economics,2192-4333. - Springer texts in business and economics..

The Market Process -- The Core Concept of Marketing Management -- Introduction to Business-to-Business Marketing -- Business Buying Behavior -- Procurement Policy -- Business Market Research.

This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.

ISBN: 9783319124636 (electronic bk.)

Standard No.: 10.1007/978-3-319-12463-6doiSubjects--Topical Terms:

202058
Industrial marketing.

LC Class. No.: HF5415.1263

Dewey Class. No.: 658.804

Fundamentals of business-to-business marketingmastering business markets /
LDR:01742nmm a2200337 a 4500 001 462451
003 DE-He213
005 20151012134123.0
006 m d
007 cr nn 008maaau
008 151119s2015 gw s 0 eng d
020 $a 9783319124636 (electronic bk.)
020 $a 9783319124629 (paper)
024 7 $a 10.1007/978-3-319-12463-6 $2 doi
035 $a 978-3-319-12463-6
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.1263
072 7 $a KJS $2 bicssc
072 7 $a KJSM $2 bicssc
072 7 $a BUS043000 $2 bisacsh
082 0 4 $a 658.804 $2 23
090 $a HF5415.1263 $b .F981 2015
245 0 0 $a Fundamentals of business-to-business marketing $h [electronic resource] : $b mastering business markets / $c edited by Michael Kleinaltenkamp ... [et al.].
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2015.
300 $a vii, 330 p. : $b ill., digital ; $c 24 cm.
490 1 $a Springer texts in business and economics, $x 2192-4333
505 0 $a The Market Process -- The Core Concept of Marketing Management -- Introduction to Business-to-Business Marketing -- Business Buying Behavior -- Procurement Policy -- Business Market Research.
520 $a This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.
650 0 $a Industrial marketing. $3 202058
650 1 4 $a Economics/Management Science. $3 273684
650 2 4 $a Marketing. $3 182957
650 2 4 $a Business Strategy/Leadership. $3 524336
650 2 4 $a Emerging Markets/Globalization. $3 557943
700 1 $a Kleinaltenkamp, Michael. $3 710669
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
830 0 $a Springer texts in business and economics. $3 557968
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-12463-6
950 $a Business and Economics (Springer-11643)