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Employee engagement in media managem...
~
Georgiades, Stavros.
Employee engagement in media managementcreativeness and organizational development /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Employee engagement in media managementby Stavros Georgiades.
Reminder of title:
creativeness and organizational development /
Author:
Georgiades, Stavros.
Published:
Cham :Springer International Publishing :2015.
Description:
ix, 120 p. :ill., digital ;24 cm.
Contained By:
Springer eBooks
Subject:
Mass mediaManagement.
Online resource:
http://dx.doi.org/10.1007/978-3-319-16217-1
ISBN:
9783319162171 (electronic bk.)
Employee engagement in media managementcreativeness and organizational development /
Georgiades, Stavros.
Employee engagement in media management
creativeness and organizational development /[electronic resource] :by Stavros Georgiades. - Cham :Springer International Publishing :2015. - ix, 120 p. :ill., digital ;24 cm. - Media business and innovation. - Media business and innovation..
1 Introduction -- 2 Employee Engagement and Organizational Change -- 3 Communication Process to Achieve Employee Engagement -- 4 Organizational Arrangements for Participation Leading Towards Employee Engagement -- 5 Employee Engagement Implementation Leading Towards Employee Creativity -- 6 Assessing Employee Creativity -- 7 Conclusion.
This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. The book contemplates the discipline of Media Management through a management lens, and focuses on the construct of employee engagement and its value with regard to successfully introducing change and achieving organizational development. It concentrates on providing the necessary information and organizational arrangements from the points of view of media managers and employees, and highlights how this engagement can encourage employees to create and innovate. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.
ISBN: 9783319162171 (electronic bk.)
Standard No.: 10.1007/978-3-319-16217-1doiSubjects--Topical Terms:
537504
Mass media
--Management.
LC Class. No.: P96.M34
Dewey Class. No.: 302.23068
Employee engagement in media managementcreativeness and organizational development /
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by Stavros Georgiades.
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1 Introduction -- 2 Employee Engagement and Organizational Change -- 3 Communication Process to Achieve Employee Engagement -- 4 Organizational Arrangements for Participation Leading Towards Employee Engagement -- 5 Employee Engagement Implementation Leading Towards Employee Creativity -- 6 Assessing Employee Creativity -- 7 Conclusion.
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This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. The book contemplates the discipline of Media Management through a management lens, and focuses on the construct of employee engagement and its value with regard to successfully introducing change and achieving organizational development. It concentrates on providing the necessary information and organizational arrangements from the points of view of media managers and employees, and highlights how this engagement can encourage employees to create and innovate. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.
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Business and Economics (Springer-11643)
based on 0 review(s)
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電子館藏
Items
1 records • Pages 1 •
1
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000000112168
電子館藏
1圖書
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EB P96.M34 G352 2015
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0
1 records • Pages 1 •
1
Multimedia
Multimedia file
http://dx.doi.org/10.1007/978-3-319-16217-1
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