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Wine queensunderstanding the role of...

Ramsak, Mojca.

Wine queensunderstanding the role of women in wine marketing /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Wine queensby Mojca Ramsak.
Reminder of title:	understanding the role of women in wine marketing /
Author:	Ramsak, Mojca.
Published:	Cham :Springer International Publishing :2015.
Description:	xiii, 49 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Wine and wine makingMarketing.
Online resource:	http://dx.doi.org/10.1007/978-3-319-16661-2
ISBN:	9783319166612 (electronic bk.)

Wine queensunderstanding the role of women in wine marketing /
Ramsak, Mojca.

Wine queensunderstanding the role of women in wine marketing /[electronic resource] :by Mojca Ramsak. - Cham :Springer International Publishing :2015. - xiii, 49 p. :ill., digital ;24 cm. - SpringerBriefs in business,2191-5482. - SpringerBriefs in business..

The Initiation into the Wine Kingdom -- The World History of Wine Queens -- The Lessons from the Slovene Case -- The Material Inventory of Wine Queens -- The Marketing Approach in Wine Kingdom -- The Wine Queen and the Beauty Queen -- The Objectification Makes the Profit -- Concluding Thoughts.

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.

ISBN: 9783319166612 (electronic bk.)

Standard No.: 10.1007/978-3-319-16661-2doiSubjects--Topical Terms:

715458
Wine and wine making
--Marketing.

LC Class. No.: TP548

Dewey Class. No.: 641.220688

Wine queensunderstanding the role of women in wine marketing /
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