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Wine queensunderstanding the role of...

Ramsak, Mojca.

Wine queensunderstanding the role of women in wine marketing /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Wine queensby Mojca Ramsak.
其他題名:	understanding the role of women in wine marketing /
作者:	Ramsak, Mojca.
出版者:	Cham :Springer International Publishing :2015.
面頁冊數:	xiii, 49 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Wine and wine makingMarketing.
電子資源:	http://dx.doi.org/10.1007/978-3-319-16661-2
ISBN:	9783319166612 (electronic bk.)

Wine queensunderstanding the role of women in wine marketing /
Ramsak, Mojca.

Wine queensunderstanding the role of women in wine marketing /[electronic resource] :by Mojca Ramsak. - Cham :Springer International Publishing :2015. - xiii, 49 p. :ill., digital ;24 cm. - SpringerBriefs in business,2191-5482. - SpringerBriefs in business..

The Initiation into the Wine Kingdom -- The World History of Wine Queens -- The Lessons from the Slovene Case -- The Material Inventory of Wine Queens -- The Marketing Approach in Wine Kingdom -- The Wine Queen and the Beauty Queen -- The Objectification Makes the Profit -- Concluding Thoughts.

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.

ISBN: 9783319166612 (electronic bk.)

Standard No.: 10.1007/978-3-319-16661-2doiSubjects--Topical Terms:

715458
Wine and wine making
--Marketing.

LC Class. No.: TP548

Dewey Class. No.: 641.220688

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