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Hands-on social marketinga step-by-s...
~
Weinreich, Nedra Kline.
Hands-on social marketinga step-by-step guide to designing change for good /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Hands-on social marketingNedra Kline Weinreich.
Reminder of title:
a step-by-step guide to designing change for good /
Author:
Weinreich, Nedra Kline.
Published:
Los Angeles :SAGE Publications,c2011.
Description:
1 online resource (xiv, 309 p.) :ill.
Subject:
Social marketing.
Online resource:
http://knowledge.sagepub.com/view/hands-on-social-marketing-2e/SAGE.xml
ISBN:
9781452223124 (electronic bk.)
Hands-on social marketinga step-by-step guide to designing change for good /
Weinreich, Nedra Kline.
Hands-on social marketing
a step-by-step guide to designing change for good /[electronic resource] :Nedra Kline Weinreich. - 2nd ed. - Los Angeles :SAGE Publications,c2011. - 1 online resource (xiv, 309 p.) :ill.
Includes bibliographical references and index.
Social marketing basics -- Not just business as usual -- The social marketing mix -- The social marketing process -- Research in the social marketing process -- Analysis -- Conducting formative research -- Segmenting the target audience -- Building the social marketing strategy -- Influencing behavior by design -- Developing effective messages -- Identifying appropriate channels -- Producing creative communications -- Pretesting principles -- Conducting the pretesting methods -- Using the pretesting results -- Developing an implementation plan -- Planning and buying traditional media -- Engaging in social media -- Generating publicity -- Monitoring implementation -- Evaluation basics -- Evaluation design -- Evaluation methods -- Using feedback to improve your program.
Using examples from a wide range of health issues, this book demystifies the process of developing and implementing a social marketing campaign.
ISBN: 9781452223124 (electronic bk.)Subjects--Topical Terms:
188081
Social marketing.
LC Class. No.: HF5414 / .W44 2011eb
Dewey Class. No.: 658.8
Hands-on social marketinga step-by-step guide to designing change for good /
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1452224870 (electronic bk.)
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[electronic resource] :
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a step-by-step guide to designing change for good /
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Nedra Kline Weinreich.
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2nd ed.
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Los Angeles :
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SAGE Publications,
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c2011.
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1 online resource (xiv, 309 p.) :
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ill.
504
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Includes bibliographical references and index.
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Social marketing basics -- Not just business as usual -- The social marketing mix -- The social marketing process -- Research in the social marketing process -- Analysis -- Conducting formative research -- Segmenting the target audience -- Building the social marketing strategy -- Influencing behavior by design -- Developing effective messages -- Identifying appropriate channels -- Producing creative communications -- Pretesting principles -- Conducting the pretesting methods -- Using the pretesting results -- Developing an implementation plan -- Planning and buying traditional media -- Engaging in social media -- Generating publicity -- Monitoring implementation -- Evaluation basics -- Evaluation design -- Evaluation methods -- Using feedback to improve your program.
520
8
$a
Using examples from a wide range of health issues, this book demystifies the process of developing and implementing a social marketing campaign.
588
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Description based on print version record.
650
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Social marketing.
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188081
650
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Marketing.
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http://knowledge.sagepub.com/view/hands-on-social-marketing-2e/SAGE.xml
based on 0 review(s)
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電子館藏
Items
1 records • Pages 1 •
1
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000000113280
電子館藏
1圖書
電子書
EB HF5414 W44 c2011
一般使用(Normal)
On shelf
0
1 records • Pages 1 •
1
Multimedia
Multimedia file
http://knowledge.sagepub.com/view/hands-on-social-marketing-2e/SAGE.xml
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