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Cases on branding strategies and pro...

IGI Global,

Cases on branding strategies and product development :successes and pitfalls /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Cases on branding strategies and product development :Sarmistha Sarma and Sukhvinder Singh, editors.
Reminder of title:	successes and pitfalls /
other author:	Sarma, Sarmistha,
Description:	PDFs (417 pages).
Subject:	Product managementCase studies.
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-7393-9
ISBN:	9781466673946 (ebook)

Cases on branding strategies and product development :successes and pitfalls /
Cases on branding strategies and product development :successes and pitfalls /Sarmistha Sarma and Sukhvinder Singh, editors. - PDFs (417 pages).

Includes bibliographical references.

A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in public and private telecommunication organization / Archana Krishnan -- The importance of supply chain management in positioning and creating brands of agro-based products / Aroop Mukherjee, Nitty Hirawaty Kamarulzaman -- Building and development of dairy "Dana" brand / Boris Milovic -- Simply food: the crossroads in front of a new-born food brand / Hakim A. Meshreki, Maha Mourad -- Branding and new product development: a case of Glemma / Dennis Damen, Miao Wang, Tim Wijnhoven -- Factors influencing the buying behavior of female consumers with reference to top three brands of make-up cosmetics in Pune City / Mukta Srivastava -- A case study on pitfalls in branding of Boroline / R. Padma, Pawan Sharma -- Managing brand portfolio in a crisis: the case of a pharmaceutical company in Egypt / Rafic Nadi, Ahmed Tolba -- Ariika bean bags: a successful brand capable of international expansion? / Rania Hussein, Hend Mostafa -- Semiotics of brand building: case of the Muthoot Group / Sudio Sudarsan -- Sensory branding: branding with senses / Surabhi Mukherjee Chakravarty.

Restricted to subscribers or individual electronic text purchasers.

"This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466673946 (ebook)

Standard No.: 10.4018/978-1-4666-7393-9doi

LCCN: 2014040322Subjects--Topical Terms:

717757
Product management
--Case studies.Subjects--Index Terms:

Brand positioning

LC Class. No.: HF5415.15 / .C33 2015e

Dewey Class. No.: 658.8/27

Cases on branding strategies and product development :successes and pitfalls /
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245 0 0 $a Cases on branding strategies and product development : $b successes and pitfalls / $c Sarmistha Sarma and Sukhvinder Singh, editors.
264 1 $a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : $b IGI Global, $c [2015]
300 $a PDFs (417 pages).
336 $a text $2 rdacontent
337 $a electronic $2 isbdmedia
338 $a online resource $2 rdacarrier
504 $a Includes bibliographical references.
505 0 $a A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in public and private telecommunication organization / Archana Krishnan -- The importance of supply chain management in positioning and creating brands of agro-based products / Aroop Mukherjee, Nitty Hirawaty Kamarulzaman -- Building and development of dairy "Dana" brand / Boris Milovic -- Simply food: the crossroads in front of a new-born food brand / Hakim A. Meshreki, Maha Mourad -- Branding and new product development: a case of Glemma / Dennis Damen, Miao Wang, Tim Wijnhoven -- Factors influencing the buying behavior of female consumers with reference to top three brands of make-up cosmetics in Pune City / Mukta Srivastava -- A case study on pitfalls in branding of Boroline / R. Padma, Pawan Sharma -- Managing brand portfolio in a crisis: the case of a pharmaceutical company in Egypt / Rafic Nadi, Ahmed Tolba -- Ariika bean bags: a successful brand capable of international expansion? / Rania Hussein, Hend Mostafa -- Semiotics of brand building: case of the Muthoot Group / Sudio Sudarsan -- Sensory branding: branding with senses / Surabhi Mukherjee Chakravarty.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands"--Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
650 0 $a Product management $v Case studies. $3 717757
650 0 $a Brand name products $v Handbooks, manuals, etc. $3 443238
650 0 $a Branding (Marketing) $3 266407
650 0 $a Brand choice $v Case studies. $3 717758
653 $a Brand positioning
653 $a Branding and innovative practices
653 $a Branding and new product development
653 $a Innovative social branding
653 $a Product and service identity
653 $a Sensory positioning
653 $a Strategic communications
700 1 $a Sarma, Sarmistha, $e editor. $3 717755
700 1 $a Singh, Sukhvinder, $e editor. $3 717756
710 2 $a IGI Global, $e publisher. $3 717658
776 0 $c (Original) $w (DLC)2014040322
776 0 8 $i Print version: $z 1466673931 $z 9781466673939 $w (DLC) 2014040322
856 4 1 $3 Chapter PDFs via platform: $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-7393-9