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Understanding consumer behavior and ...

Castaño, Raquel, (1962-)

Understanding consumer behavior and consumption experience /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Understanding consumer behavior and consumption experience /by Rajagopal and Raquel Castaño.
Author:	Rajagopal,
other author:	Castaño, Raquel,
Description:	PDFs (303 pages).
Subject:	Consumer behavior.
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-7518-6
ISBN:	9781466675193 (ebook)

Understanding consumer behavior and consumption experience /
Rajagopal,1957-

Understanding consumer behavior and consumption experience /by Rajagopal and Raquel Castaño. - PDFs (303 pages).

Includes bibliographical references.

Consumer perception: conscious and non-conscious processes -- Consumption experiences -- Consumer relationships with brands -- Consumer well-being and happiness -- Vulnerable consumers -- Building and changing consumer attitude -- Cross-cultural variations in consumer behavior -- Social group influences -- Ethnicity and consumerism -- Consumer behavior in the e-marketplace -- Routes to market.

Restricted to subscribers or individual electronic text purchasers.

"This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466675193 (ebook)

Standard No.: 10.4018/978-1-4666-7518-6doi

LCCN: 2014045047Subjects--Topical Terms:

185170
Consumer behavior.
Subjects--Index Terms:

Brand relationships

LC Class. No.: HF5415.32 / .R353 2015e

Dewey Class. No.: 658.8/342

Understanding consumer behavior and consumption experience /
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010 $a 2014045047
020 $a 9781466675193 (ebook)
020 $a 9781466675186$qprint
024 7 $a 10.4018/978-1-4666-7518-6 $2 doi
035 $a (CaBNVSL)gtp00561876
035 $a (OCoLC)904153685
035 $a 00000150
040 $a CaBNVSL $b eng $e rda $c CaBNVSL $d CaBNVSL
050 4 $a HF5415.32 $b .R353 2015e
082 0 4 $a 658.8/342 $2 23
100 0 $a Rajagopal, $d 1957- $3 232673
245 1 0 $a Understanding consumer behavior and consumption experience / $c by Rajagopal and Raquel Castaño.
264 1 $a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : $b IGI Global, $c [2015]
300 $a PDFs (303 pages).
336 $a text $2 rdacontent
337 $a electronic $2 isbdmedia
338 $a online resource $2 rdacarrier
504 $a Includes bibliographical references.
505 0 $a Consumer perception: conscious and non-conscious processes -- Consumption experiences -- Consumer relationships with brands -- Consumer well-being and happiness -- Vulnerable consumers -- Building and changing consumer attitude -- Cross-cultural variations in consumer behavior -- Social group influences -- Ethnicity and consumerism -- Consumer behavior in the e-marketplace -- Routes to market.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
650 0 $a Consumer behavior. $3 185170
650 0 $a Consumption (Economics) $3 176660
653 $a Brand relationships
653 $a Consumer emotions
653 $a Cross-cultural perceptions
653 $a Customer vulnerability
653 $a Multicultural marketing
653 $a Social media
653 $a Virtual markets
700 1 $a Castaño, Raquel, $d 1962- $e author. $3 717775
710 2 $a IGI Global, $e publisher. $3 717658
776 0 $c (Original) $w (DLC)2014045047
776 0 8 $i Print version: $z 1466675187 $z 9781466675186 $w (DLC) 2014045047
856 4 1 $3 Chapter PDFs via platform: $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-7518-6