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Gender, culture, and consumer behavior

Otnes, Cele.

Gender, culture, and consumer behavior

Record Type:	Electronic resources : Monograph/item
Title/Author:	Gender, culture, and consumer behavioredited by Cele C. Otnes, Linda Tuncay Zayer.
other author:	Otnes, Cele.
Published:	New York :Routledge Academic,2012.
Description:	xxxi, 450 p. :ill.
Subject:	Consumer behavior.
Online resource:	http://www.tandfebooks.com/isbn/9780203127575
ISBN:	9780203127575 (e-book : PDF)

Gender, culture, and consumer behavior
Gender, culture, and consumer behavior[electronic resource] /edited by Cele C. Otnes, Linda Tuncay Zayer. - New York :Routledge Academic,2012. - xxxi, 450 p. :ill.

Includes bibliographical references and indexes.

section 1. Feminist theory and discourses -- section 2. Media, advertising, and gender -- section 3. Gender, culture, and the market -- section 4. Masculine discourses -- section 5. New directions.

"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing and community activities, as well as by-choice educational pursuits and forays into the working world. Linda is a first-generation American whose parents emigrated to the U.S. in 1970. Cele's ancestors were early U.S. settlers whose families relied on hard work and the G.I. Bill to fend off blows dealt by the Depression. We decided to offer examples of how gender, culture and consumption intersect in memories that demonstrate the dramatic and dynamic changes in these three areas over our lifetimes"--

Mode of access: World Wide Web.

ISBN: 9780203127575 (e-book : PDF)Subjects--Topical Terms:

185170
Consumer behavior.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.32 / .G457 2012

Dewey Class. No.: 658.8342 / G325

Gender, culture, and consumer behavior
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020 $a 9780203127575 (e-book : PDF)
035 $a 00000352
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050 $a HF5415.32 $b .G457 2012
082 $a 658.8342 $b G325
245 0 0 $a Gender, culture, and consumer behavior $h [electronic resource] / $c edited by Cele C. Otnes, Linda Tuncay Zayer.
260 $a New York : $b Routledge Academic, $c 2012.
300 $a xxxi, 450 p. : $b ill.
504 $a Includes bibliographical references and indexes.
505 0 $a section 1. Feminist theory and discourses -- section 2. Media, advertising, and gender -- section 3. Gender, culture, and the market -- section 4. Masculine discourses -- section 5. New directions.
520 $a "When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing and community activities, as well as by-choice educational pursuits and forays into the working world. Linda is a first-generation American whose parents emigrated to the U.S. in 1970. Cele's ancestors were early U.S. settlers whose families relied on hard work and the G.I. Bill to fend off blows dealt by the Depression. We decided to offer examples of how gender, culture and consumption intersect in memories that demonstrate the dramatic and dynamic changes in these three areas over our lifetimes"-- $c Provided by publisher.
530 $a Also available in print edition.
538 $a Mode of access: World Wide Web.
650 0 $a Consumer behavior. $3 185170
650 0 $a Consumer behavior $v Examinations, questions, etc. $3 435716
650 0 $a Consumption (Economics) $x Social aspects. $3 220986
655 7 $a Electronic books. $2 local. $3 214472
700 1 $a Otnes, Cele. $3 718203
700 1 $a Tuncay-Zayer, Linda. $3 718204
776 1 $z 9781848729469 (hardback)
856 4 0 $u http://www.tandfebooks.com/isbn/9780203127575