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Global sport marketingcontemporary i...

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Desbordes, Michel.

Global sport marketingcontemporary issues and practice /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Global sport marketingedited by Michel Desbordes and Andre Richelieu.
Reminder of title:	contemporary issues and practice /
other author:	Desbordes, Michel.
Published:	Abingdon [England] ;Routledge,2012.
Description:	xiv, 194 p. :ill.
Subject:	SportsCross-cultural studies.Marketing
Online resource:	http://www.tandfebooks.com/isbn/9780203126462
ISBN:	9780203126462 (e-book : PDF)

Global sport marketingcontemporary issues and practice /
Global sport marketingcontemporary issues and practice /[electronic resource] :edited by Michel Desbordes and Andre Richelieu. - Abingdon [England] ;Routledge,2012. - xiv, 194 p. :ill. - Routledge research in sport business and management.

Includes bibliographical references and index.

pt. 1. Management of the brand and its internationalization -- pt. 2. Events and their experiential dimension.

Mode of access: World Wide Web.

ISBN: 9780203126462 (e-book : PDF)Subjects--Topical Terms:

718211
Sports
--Marketing--Cross-cultural studies.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: GV716 / .G56 2012

Dewey Class. No.: 796.0688 / G562

Global sport marketingcontemporary issues and practice /
LDR:00997nmm a2200241Ia 4500 001 464666
003 FlBoTFG
005 20120504103558.0
008 151130s2012 enka sb 001 0 eng d
020 $a 9780203126462 (e-book : PDF)
035 $a 00000355
040 $a FlBoTFG $c FlBoTFG
050 $a GV716 $b .G56 2012
082 $a 796.0688 $b G562
245 0 0 $a Global sport marketing $h [electronic resource] : $b contemporary issues and practice / $c edited by Michel Desbordes and Andre Richelieu.
260 $a Abingdon [England] ; $a New York : $b Routledge, $c 2012.
300 $a xiv, 194 p. : $b ill.
490 0 $a Routledge research in sport business and management
504 $a Includes bibliographical references and index.
505 0 $a pt. 1. Management of the brand and its internationalization -- pt. 2. Events and their experiential dimension.
530 $a Also available in print edition.
538 $a Mode of access: World Wide Web.
650 0 $a Sports $x Marketing $v Cross-cultural studies. $3 718211
650 0 $a Sports and globalization $v Cross-cultural studies. $3 566086
650 0 $a Sports $x Economic aspects $v Handbooks, manuals, etc. $3 438993
655 7 $a Electronic books. $2 local. $3 214472
700 1 $a Desbordes, Michel. $3 537544
700 1 $a Richelieu, Andre. $3 718210
776 1 $z 9780415507202 (hardback)
856 4 0 $u http://www.tandfebooks.com/isbn/9780203126462

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EB GV716 G56 2012

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http://www.tandfebooks.com/isbn/9780203126462

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