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Managing and marketing tourist desti...
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Baloglu, Seyhmus.
Managing and marketing tourist destinationsstrategies to gain a competitive edge /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Managing and marketing tourist destinationsby Metin Kozak and Seyhmus Baloglu.
其他題名:
strategies to gain a competitive edge /
作者:
Kozak, M.
其他作者:
Baloglu, Seyhmus.
出版者:
New York :Routledge,2011.
面頁冊數:
xx, 242 p. :ill.
標題:
TourismManagement.
電子資源:
http://www.tandfebooks.com/isbn/9780203842300
ISBN:
9780203842300 (e-book : PDF)
Managing and marketing tourist destinationsstrategies to gain a competitive edge /
Kozak, M.1968-
Managing and marketing tourist destinations
strategies to gain a competitive edge /[electronic resource] :by Metin Kozak and Seyhmus Baloglu. - New York :Routledge,2011. - xx, 242 p. :ill. - Routledge advances in tourism. - Routledge advances in tourism..
Includes bibliographical references (p. [219]-238) and index.
pt. 1. Destination competitiveness -- pt. 2. Destination management -- pt. 3. Destination marketing.
Mode of access: World Wide Web.
ISBN: 9780203842300 (e-book : PDF)Subjects--Topical Terms:
214553
Tourism
--Management.Index Terms--Genre/Form:
214472
Electronic books.
LC Class. No.: G155.A1 / K684 2011
Dewey Class. No.: 910.68 / K887
Managing and marketing tourist destinationsstrategies to gain a competitive edge /
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http://www.tandfebooks.com/isbn/9780203842300
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