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Managing service firmsthe power of m...
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Skalen, Per.
Managing service firmsthe power of managerial marketing /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Managing service firmsPer Skalen.
Reminder of title:
the power of managerial marketing /
Author:
Skalen, Per.
Published:
New York :Routledge,2010.
Description:
xii, 185 p. :ill.
Subject:
Service industries.
Online resource:
http://www.tandfebooks.com/isbn/9780203854495
ISBN:
9780203854495 (e-book : PDF)
Managing service firmsthe power of managerial marketing /
Skalen, Per.
Managing service firms
the power of managerial marketing /[electronic resource] :Per Skalen. - New York :Routledge,2010. - xii, 185 p. :ill. - Routledge interpretive marketing research ;11. - Routledge interpretive marketing research series ;9..
Includes bibliographical references and index.
Introduction -- Power and marketing -- The bureaucratic organization and the reactive employee -- 'I want to help you' : the power of market and service orientation -- The power/knowledge of service quality and coaching -- The managerial rationality of relationship marketing -- From prescribing marketing practices to studying marketing as practice.
Mode of access: World Wide Web.
ISBN: 9780203854495 (e-book : PDF)Subjects--Topical Terms:
201121
Service industries.
Index Terms--Genre/Form:
214472
Electronic books.
LC Class. No.: HD9980.5 / .S55 2010
Dewey Class. No.: 658.8 / S626
Managing service firmsthe power of managerial marketing /
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[electronic resource] :
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the power of managerial marketing /
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Includes bibliographical references and index.
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Introduction -- Power and marketing -- The bureaucratic organization and the reactive employee -- 'I want to help you' : the power of market and service orientation -- The power/knowledge of service quality and coaching -- The managerial rationality of relationship marketing -- From prescribing marketing practices to studying marketing as practice.
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http://www.tandfebooks.com/isbn/9780203854495
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EB HD9980.5 S55 2010
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http://www.tandfebooks.com/isbn/9780203854495
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