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Marketing and managing tourism desti...
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Morrison, Alastair M.
Marketing and managing tourism destinations
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Marketing and managing tourism destinationsAlastair M. Morrison.
作者:
Morrison, Alastair M.
出版者:
New York :Routledge,c2013.
面頁冊數:
xxxiii, 596 p. :ill.
標題:
TourismMarketing.
電子資源:
http://www.tandfebooks.com/isbn/9780203081976
ISBN:
9780203081976 (e-book : PDF)
Marketing and managing tourism destinations
Morrison, Alastair M.
Marketing and managing tourism destinations
[electronic resource] /Alastair M. Morrison. - New York :Routledge,c2013. - xxxiii, 596 p. :ill.
Includes bibliographical references and index.
pt. 1. Introduction to destination management and marketing concepts and roles -- pt. 2. Destination communications and promotion -- pt. 3. Destination markets -- pt. 4. The future of destination management and marketing.
Mode of access: World Wide Web.
ISBN: 9780203081976 (e-book : PDF)Subjects--Topical Terms:
193448
Tourism
--Marketing.Index Terms--Genre/Form:
214472
Electronic books.
LC Class. No.: G155.A1 / M665 2013
Dewey Class. No.: 910.688 / M878
Marketing and managing tourism destinations
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http://www.tandfebooks.com/isbn/9780203081976
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