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Marketing and managing tourism desti...
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Morrison, Alastair M.
Marketing and managing tourism destinations
Record Type:
Electronic resources : Monograph/item
Title/Author:
Marketing and managing tourism destinationsAlastair M. Morrison.
Author:
Morrison, Alastair M.
Published:
New York :Routledge,c2013.
Description:
xxxiii, 596 p. :ill.
Subject:
TourismMarketing.
Online resource:
http://www.tandfebooks.com/isbn/9780203081976
ISBN:
9780203081976 (e-book : PDF)
Marketing and managing tourism destinations
Morrison, Alastair M.
Marketing and managing tourism destinations
[electronic resource] /Alastair M. Morrison. - New York :Routledge,c2013. - xxxiii, 596 p. :ill.
Includes bibliographical references and index.
pt. 1. Introduction to destination management and marketing concepts and roles -- pt. 2. Destination communications and promotion -- pt. 3. Destination markets -- pt. 4. The future of destination management and marketing.
Mode of access: World Wide Web.
ISBN: 9780203081976 (e-book : PDF)Subjects--Topical Terms:
193448
Tourism
--Marketing.Index Terms--Genre/Form:
214472
Electronic books.
LC Class. No.: G155.A1 / M665 2013
Dewey Class. No.: 910.688 / M878
Marketing and managing tourism destinations
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Marketing and managing tourism destinations
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Alastair M. Morrison.
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New York :
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c2013.
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xxxiii, 596 p. :
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ill.
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Includes bibliographical references and index.
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pt. 1. Introduction to destination management and marketing concepts and roles -- pt. 2. Destination communications and promotion -- pt. 3. Destination markets -- pt. 4. The future of destination management and marketing.
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Also available in print edition.
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Mode of access: World Wide Web.
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Tourism
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Marketing.
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193448
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Tourism
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9780415672498 (hardback : alk. paper)
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http://www.tandfebooks.com/isbn/9780203081976
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EB G155.A1 M665 c2013
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http://www.tandfebooks.com/isbn/9780203081976
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