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Sustainable marketing of cultural an...

Chhabra, Deepack, (1963-)

Sustainable marketing of cultural and heritage tourism

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Sustainable marketing of cultural and heritage tourismDeepak [i.e. Deepack] Chhabra.
作者:	Chhabra, Deepack,
出版者:	Milton Park, Abingdon, Oxon ;Routledge,2010.
面頁冊數:	xii, 238 p. :ill.
標題:	Heritage tourism.
電子資源:	http://www.tandfebooks.com/isbn/9780203855416
ISBN:	9780203855416 (e-book : PDF)

Sustainable marketing of cultural and heritage tourism
Chhabra, Deepack,1963-

Sustainable marketing of cultural and heritage tourism[electronic resource] /Deepak [i.e. Deepack] Chhabra. - Milton Park, Abingdon, Oxon ;Routledge,2010. - xii, 238 p. :ill. - Routledge critical studies in tourism, business and management.

Includes bibliographical references and index.

1. Marketing of heritage tourism -- 2. Setting a sustainability stage for heritage tourism -- 3. Strategic sustainable heritage tourism marketing model -- 4. Museums -- 5. Historic house museums -- 6. Heritage hotels and resorts -- 7. Heritage festivals -- 8. Heritage tourism merchandise -- 9. Future of sustainable marketing : contemplation and challenges.

Mode of access: World Wide Web.

ISBN: 9780203855416 (e-book : PDF)Subjects--Topical Terms:

230359
Heritage tourism.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: G156.5.H47 / C48 2010

Dewey Class. No.: 910.688 / C531

Sustainable marketing of cultural and heritage tourism
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100 1 $a Chhabra, Deepack, $d 1963- $3 514560
245 1 0 $a Sustainable marketing of cultural and heritage tourism $h [electronic resource] / $c Deepak [i.e. Deepack] Chhabra.
260 $a Milton Park, Abingdon, Oxon ; $a New York : $b Routledge, $c 2010.
300 $a xii, 238 p. : $b ill.
490 0 $a Routledge critical studies in tourism, business and management
504 $a Includes bibliographical references and index.
505 0 $a 1. Marketing of heritage tourism -- 2. Setting a sustainability stage for heritage tourism -- 3. Strategic sustainable heritage tourism marketing model -- 4. Museums -- 5. Historic house museums -- 6. Heritage hotels and resorts -- 7. Heritage festivals -- 8. Heritage tourism merchandise -- 9. Future of sustainable marketing : contemplation and challenges.
530 $a Also available in print edition.
538 $a Mode of access: World Wide Web.
650 0 $a Heritage tourism. $3 230359
650 0 $a Tourism $x Marketing. $3 193448
650 0 $a Sustainable development. $3 177699
650 0 $a Cultural property $x Repatriation. $3 514561
655 7 $a Electronic books. $2 local. $3 214472
776 1 $z 9780415777049
776 1 $z 0415777046
856 4 0 $u http://www.tandfebooks.com/isbn/9780203855416