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Frugal innovation in healthcarehow t...

Herstatt, Cornelius.

Frugal innovation in healthcarehow targeting low-income markets leads to disruptive innovation /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Frugal innovation in healthcareby Aditi Ramdorai, Cornelius Herstatt.
Reminder of title:	how targeting low-income markets leads to disruptive innovation /
Author:	Ramdorai, Aditi.
other author:	Herstatt, Cornelius.
Published:	Cham :Springer International Publishing :2015.
Description:	xvii, 168 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Medical innovationsEconomic aspects.
Online resource:	http://dx.doi.org/10.1007/978-3-319-16336-9
ISBN:	9783319163369 (electronic bk.)

Frugal innovation in healthcarehow targeting low-income markets leads to disruptive innovation /
Ramdorai, Aditi.

Frugal innovation in healthcarehow targeting low-income markets leads to disruptive innovation /[electronic resource] :by Aditi Ramdorai, Cornelius Herstatt. - Cham :Springer International Publishing :2015. - xvii, 168 p. :ill. (some col.), digital ;24 cm. - India studies in business and economics,2198-0012. - India studies in business and economics..

Introduction -- Bottom of the Pyramid Concept: Taking Stock -- Disruptive Innovations Theory -- Methodology and Research Process -- Study 1: BOP as a Source for Disruptive Innovations -- Study 2: Lessons from GE Healthcare: How Incumbents Can Systematically Create Disruptive Innovations -- Study 3: Lessons from Tata: How Leadership Can Drive Disruptive Innovations -- Addendum: Linking Paradox Resolution and Disruptive Innovations for the Bottom of the Pyramid Markets -- Discussion of Findings and Conclusion -- Appendix.

This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) - the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market.

ISBN: 9783319163369 (electronic bk.)

Standard No.: 10.1007/978-3-319-16336-9doiSubjects--Topical Terms:

719174
Medical innovations
--Economic aspects.

LC Class. No.: R855.2

Dewey Class. No.: 610.28

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