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Proceedings of the 1991 Academy of M...

Academy of Marketing Science. ((1991 :)

Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference

Record Type:	Electronic resources : Monograph/item
Title/Author:	Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conferenceedited by Robert L. King.
other author:	King, Robert L.
Corporate Body:	Academy of Marketing Science.
Published:	Cham :Springer International Publishing :2015.
Description:	xxix, 377 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Marketing
Online resource:	http://dx.doi.org/10.1007/978-3-319-17049-7
ISBN:	9783319170497 (electronic bk.)

Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference
Academy of Marketing Science.Annual ConferenceFort Lauderdale, Florida)(1991 :

Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference[electronic resource] /edited by Robert L. King. - Cham :Springer International Publishing :2015. - xxix, 377 p. :ill., digital ;24 cm. - Developments in marketing science,2363-6165. - Developments in marketing science: proceedings of the academy of marketing science..

Buyer Behavior -- Channel Management -- International Marketing -- Marketing Education -- Marketing of Services -- Minority Marketing -- Product Pricing Management -- Promotion Management -- Research Methodology.

This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

ISBN: 9783319170497 (electronic bk.)

Standard No.: 10.1007/978-3-319-17049-7doiSubjects--Topical Terms:

236505
Marketing

LC Class. No.: HF5411

Dewey Class. No.: 658.8

Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference
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