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Relationship marketinga consumer exp...

Baron, Steve.

Relationship marketinga consumer experience approach /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Relationship marketingSteve Baron, Tony Conway, Gary Warnaby.
Reminder of title:	a consumer experience approach /
Author:	Baron, Steve.
other author:	Warnaby, Gary.
Published:	Los Angeles :Sage,2010.
Description:	1 online resource (viii, 202 p.) :ill.
Subject:	Customer relations.
Online resource:	http://www.sageereference.com/view/relationship-marketing/SAGE.xml
ISBN:	9781446200315 (electronic bk.)

Relationship marketinga consumer experience approach /
Baron, Steve.

Relationship marketinga consumer experience approach /[electronic resource] :Steve Baron, Tony Conway, Gary Warnaby. - Los Angeles :Sage,2010. - 1 online resource (viii, 202 p.) :ill. - Advanced marketing series. - Advanced marketing series (Los Angeles, Calif.).

Includes bibliographical references and index.

Origins and history of relationship marketing -- Relationship marketing themes -- Customer retention and loyalty -- Relationship marketing: a change in perspective? -- Frameworks for analysing the consumer experience -- Consumer resources: use and integration -- Introducing consumer experience modelling -- Consumer experience modelling: value enhancers and inhibitors -- Communities within 'experiential networks' -- Social networks: C2C exchanges and relationships -- Issues for the future.

The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context.

ISBN: 9781446200315 (electronic bk.)Subjects--Topical Terms:

202164
Customer relations.

LC Class. No.: HF5415.55 / .B376 2010eb

Dewey Class. No.: 658.812

Relationship marketinga consumer experience approach /
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020 $a 9781446200315 (electronic bk.)
020 $a 1446200310 (electronic bk.)
020 $a 9781446251096 (electronic bk.)
020 $a 1446251098 (electronic bk.)
020 $z 9781412931229
020 $z 1412931223
020 $z 9781412931212
020 $z 1412931215
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035 $a ocn906216401
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050 4 $a HF5415.55 $b .B376 2010eb
082 0 4 $a 658.812 $2 22
100 1 $a Baron, Steve. $3 723461
245 1 0 $a Relationship marketing $h [electronic resource] : $b a consumer experience approach / $c Steve Baron, Tony Conway, Gary Warnaby.
260 $a Los Angeles : $b Sage, $c 2010.
300 $a 1 online resource (viii, 202 p.) : $b ill.
490 1 $a Advanced marketing series
504 $a Includes bibliographical references and index.
505 0 $a Origins and history of relationship marketing -- Relationship marketing themes -- Customer retention and loyalty -- Relationship marketing: a change in perspective? -- Frameworks for analysing the consumer experience -- Consumer resources: use and integration -- Introducing consumer experience modelling -- Consumer experience modelling: value enhancers and inhibitors -- Communities within 'experiential networks' -- Social networks: C2C exchanges and relationships -- Issues for the future.
520 8 $a The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context.
588 $a Description based on print version record.
650 0 $a Customer relations. $3 202164
650 0 $a Relationship marketing. $3 187343
700 1 $a Warnaby, Gary. $3 711822
700 1 $a Conway, Tony. $3 723462
830 0 $a Advanced marketing series (Los Angeles, Calif.) $3 723463
856 4 0 $u http://www.sageereference.com/view/relationship-marketing/SAGE.xml