國立高雄大學圖資館 |

Language: English

Back

Proceedings of the 1989 Academy of M...

Academy of Marketing Science. ((1995 :)

Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

Record Type:	Electronic resources : Monograph/item
Title/Author:	Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conferenceedited by Jon M. Hawes.
other author:	Hawes, Jon M.
Corporate Body:	Academy of Marketing Science.
Published:	Cham :Springer International Publishing :2015.
Description:	xxx, 683 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Marketing
Online resource:	http://dx.doi.org/10.1007/978-3-319-17055-8
ISBN:	9783319170558 (electronic bk.)

Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
Academy of Marketing Science.Annual ConferenceOrlando, Florida)(1995 :

Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference[electronic resource] /edited by Jon M. Hawes. - Cham :Springer International Publishing :2015. - xxx, 683 p. :ill., digital ;24 cm. - Developments in marketing science,2363-6165. - Developments in marketing science..

This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

ISBN: 9783319170558 (electronic bk.)

Standard No.: 10.1007/978-3-319-17055-8doiSubjects--Topical Terms:

236505
Marketing

LC Class. No.: HF5411

Dewey Class. No.: 658.8

Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
LDR:02190nmm a2200325 a 4500 001 468856
003 DE-He213
005 20151208134255.0
006 m d
007 cr nn 008maaau
008 160118s2015 gw s 0 eng d
020 $a 9783319170558 (electronic bk.)
020 $a 9783319170541 (paper)
024 7 $a 10.1007/978-3-319-17055-8 $2 doi
035 $a 978-3-319-17055-8
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5411
072 7 $a KJS $2 bicssc
072 7 $a KJSM $2 bicssc
072 7 $a BUS043000 $2 bisacsh
082 0 4 $a 658.8 $2 23
090 $a HF5411 $b .A168 1989
110 2 $a Academy of Marketing Science. $b Annual Conference $d (1995 : $c Orlando, Florida) $3 713357
245 1 0 $a Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference $h [electronic resource] / $c edited by Jon M. Hawes.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2015.
300 $a xxx, 683 p. : $b ill., digital ; $c 24 cm.
490 1 $a Developments in marketing science, $x 2363-6165
520 $a This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
650 0 $a Marketing $3 236505
650 1 4 $a Economics/Management Science. $3 273684
650 2 4 $a Marketing. $3 182957
650 2 4 $a Business Strategy/Leadership. $3 524336
650 2 4 $a Sales/Distribution/Call Center/Customer Service. $3 572933
700 1 $a Hawes, Jon M. $3 711797
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
830 0 $a Developments in marketing science. $3 711110
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-17055-8
950 $a Business and Economics (Springer-11643)