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Minority marketing issues and prospe...

(1998 :)

Minority marketing issues and prospects : proceedings of the 1987 Minority Marketing Congress /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Minority marketingedited by Robert L. King.
Reminder of title:	issues and prospects : proceedings of the 1987 Minority Marketing Congress /
other author:	King, Robert L.
corporate name:
Published:	Cham :Springer International Publishing :2015.
Description:	xv, 161 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	MinoritiesCongresses.Marketing
Online resource:	http://dx.doi.org/10.1007/978-3-319-17392-4
ISBN:	9783319173924 (electronic bk.)

Minority marketing issues and prospects : proceedings of the 1987 Minority Marketing Congress /
Minority marketing issues and prospects : proceedings of the 1987 Minority Marketing Congress /[electronic resource] :edited by Robert L. King. - Cham :Springer International Publishing :2015. - xv, 161 p. :ill., digital ;24 cm. - Developments in marketing science,2363-6165. - Developments in marketing science..

Foreword -- Plenary Session -- Issues in Methodology -- Consumer Behavior -- Minorities and Advertising and Promotion -- Minority Enterprises.

This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

ISBN: 9783319173924 (electronic bk.)

Standard No.: 10.1007/978-3-319-17392-4doiSubjects--Topical Terms:

724608
Minorities
--Marketing--Congresses.

LC Class. No.: HF5415.127

Dewey Class. No.: 658.804

Minority marketing issues and prospects : proceedings of the 1987 Minority Marketing Congress /
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