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Decision sciencea human-oriented per...

Mengov, George.

Decision sciencea human-oriented perspective /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Decision scienceby George Mengov.
Reminder of title:	a human-oriented perspective /
Author:	Mengov, George.
Published:	Berlin, Heidelberg :Springer Berlin Heidelberg :2015.
Description:	xviii, 160 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Decision making.
Online resource:	http://dx.doi.org/10.1007/978-3-662-47122-7
ISBN:	9783662471227 (electronic bk.)

Decision sciencea human-oriented perspective /
Mengov, George.

Decision sciencea human-oriented perspective /[electronic resource] :by George Mengov. - Berlin, Heidelberg :Springer Berlin Heidelberg :2015. - xviii, 160 p. :ill., digital ;24 cm. - Intelligent systems reference library,v.891868-4394 ;. - Intelligent systems reference library ;v.24..

PART I: Subjective Utility -- PART II: Psychological Insights -- PART III: Intuition and Decisions.

This book offers a new perspective on human decision-making by comparing the established methods in decision science with innovative modelling at the level of neurons and neural interactions. The book presents a new generation of computer models, which can predict with astonishing accuracy individual economic choices when people make them by quick intuition rather than by effort. A vision for a new kind of social science is outlined, whereby neural models of emotion and cognition capture the dynamics of socioeconomic systems and virtual social networks. The exposition is approachable by experts as well as by advanced students. The author is an Associate Professor of Decision Science with a doctorate in Computational Neuroscience, and a former software consultant to banks in the City of London.

ISBN: 9783662471227 (electronic bk.)

Standard No.: 10.1007/978-3-662-47122-7doiSubjects--Topical Terms:

183849
Decision making.

LC Class. No.: HD30.23

Dewey Class. No.: 658.403

Decision sciencea human-oriented perspective /
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245 1 0 $a Decision science $h [electronic resource] : $b a human-oriented perspective / $c by George Mengov.
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505 0 $a PART I: Subjective Utility -- PART II: Psychological Insights -- PART III: Intuition and Decisions.
520 $a This book offers a new perspective on human decision-making by comparing the established methods in decision science with innovative modelling at the level of neurons and neural interactions. The book presents a new generation of computer models, which can predict with astonishing accuracy individual economic choices when people make them by quick intuition rather than by effort. A vision for a new kind of social science is outlined, whereby neural models of emotion and cognition capture the dynamics of socioeconomic systems and virtual social networks. The exposition is approachable by experts as well as by advanced students. The author is an Associate Professor of Decision Science with a doctorate in Computational Neuroscience, and a former software consultant to banks in the City of London.
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