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Online political communicationhow to...

Giansante, Gianluca.

Online political communicationhow to use the web to build consensus and boost participation /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Online political communicationby Gianluca Giansante.
Reminder of title:	how to use the web to build consensus and boost participation /
Author:	Giansante, Gianluca.
Published:	Cham :Springer International Publishing :2015.
Description:	xv, 188 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Communication in politics.
Online resource:	http://dx.doi.org/10.1007/978-3-319-17617-8
ISBN:	9783319176178 (electronic bk.)

Online political communicationhow to use the web to build consensus and boost participation /
Giansante, Gianluca.

Online political communicationhow to use the web to build consensus and boost participation /[electronic resource] :by Gianluca Giansante. - Cham :Springer International Publishing :2015. - xv, 188 p. :ill. (some col.), digital ;24 cm.

Foreword -- 1 Introduction -- 2 How Politics Change on the Web -- 3 Building an Online Communication Strategy -- 4 Online Communication Tools -- 5 Producing Content That Creates Participation and Consensus.

This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus, and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.

ISBN: 9783319176178 (electronic bk.)

Standard No.: 10.1007/978-3-319-17617-8doiSubjects--Topical Terms:

180832
Communication in politics.

LC Class. No.: JA85

Dewey Class. No.: 320.014

Online political communicationhow to use the web to build consensus and boost participation /
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245 1 0 $a Online political communication $h [electronic resource] : $b how to use the web to build consensus and boost participation / $c by Gianluca Giansante.
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505 0 $a Foreword -- 1 Introduction -- 2 How Politics Change on the Web -- 3 Building an Online Communication Strategy -- 4 Online Communication Tools -- 5 Producing Content That Creates Participation and Consensus.
520 $a This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus, and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.
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