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Proceedings of the 1993 World Market...

(1998 :)

Proceedings of the 1993 World Marketing Congress

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Proceedings of the 1993 World Marketing Congressedited by M. Joseph Sirgy, Kenneth D. Bahn, Tunc Erem.
其他作者:	Sirgy, M. Joseph.
團體作者:
出版者:	Cham :Springer International Publishing :2015.
面頁冊數:	xxviii, 675 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Marketing
電子資源:	http://dx.doi.org/10.1007/978-3-319-17323-8
ISBN:	9783319173238 (electronic bk.)

Proceedings of the 1993 World Marketing Congress
Proceedings of the 1993 World Marketing Congress[electronic resource] /edited by M. Joseph Sirgy, Kenneth D. Bahn, Tunc Erem. - Cham :Springer International Publishing :2015. - xxviii, 675 p. :ill., digital ;24 cm. - Developments in marketing science,2363-6165. - Developments in marketing science..

Innovation, Technology, and Product Strategy -- Pricing and Countertrade -- Logistics -- Comparative Marketing Systems -- Industrial Marketing -- Sales Management -- Services Marketing -- Marketing Channels -- International Marketing Management -- Marketing Communications -- Emergence of the European Community -- Buyer Behavior -- Retailing -- Marketing and Development -- Consumer Marketing -- International Trade and Business Strategies -- Macromarketing -- Marketing Research -- Purchasing Management -- Public Policy and Marketing.

This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

ISBN: 9783319173238 (electronic bk.)

Standard No.: 10.1007/978-3-319-17323-8doiSubjects--Topical Terms:

236505
Marketing

LC Class. No.: HF5411

Dewey Class. No.: 658.8

Proceedings of the 1993 World Marketing Congress
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520 $a This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
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