國立高雄大學圖資館 |

Language: English

Back

Proceedings of the 1993 World Market...

(1998 :)

Proceedings of the 1993 World Marketing Congress

Record Type:	Electronic resources : Monograph/item
Title/Author:	Proceedings of the 1993 World Marketing Congressedited by M. Joseph Sirgy, Kenneth D. Bahn, Tunc Erem.
other author:	Sirgy, M. Joseph.
corporate name:
Published:	Cham :Springer International Publishing :2015.
Description:	xxviii, 675 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Marketing
Online resource:	http://dx.doi.org/10.1007/978-3-319-17323-8
ISBN:	9783319173238 (electronic bk.)

Proceedings of the 1993 World Marketing Congress
Proceedings of the 1993 World Marketing Congress[electronic resource] /edited by M. Joseph Sirgy, Kenneth D. Bahn, Tunc Erem. - Cham :Springer International Publishing :2015. - xxviii, 675 p. :ill., digital ;24 cm. - Developments in marketing science,2363-6165. - Developments in marketing science..

Innovation, Technology, and Product Strategy -- Pricing and Countertrade -- Logistics -- Comparative Marketing Systems -- Industrial Marketing -- Sales Management -- Services Marketing -- Marketing Channels -- International Marketing Management -- Marketing Communications -- Emergence of the European Community -- Buyer Behavior -- Retailing -- Marketing and Development -- Consumer Marketing -- International Trade and Business Strategies -- Macromarketing -- Marketing Research -- Purchasing Management -- Public Policy and Marketing.

This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

ISBN: 9783319173238 (electronic bk.)

Standard No.: 10.1007/978-3-319-17323-8doiSubjects--Topical Terms:

236505
Marketing

LC Class. No.: HF5411

Dewey Class. No.: 658.8

Proceedings of the 1993 World Marketing Congress
LDR:02747nmm a2200337 a 4500 001 471211
003 DE-He213
005 20160112170042.0
006 m d
007 cr nn 008maaau
008 160223s2015 gw s 0 eng d
020 $a 9783319173238 (electronic bk.)
020 $a 9783319173221 (paper)
024 7 $a 10.1007/978-3-319-17323-8 $2 doi
035 $a 978-3-319-17323-8
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5411
072 7 $a KJS $2 bicssc
072 7 $a KJSM $2 bicssc
072 7 $a BUS043000 $2 bisacsh
082 0 4 $a 658.8 $2 23
090 $a HF5411 $b .W927 1993
111 2 $n (3rd : $d 1998 : $c Amsterdam, Netherlands) $3 194767
245 1 0 $a Proceedings of the 1993 World Marketing Congress $h [electronic resource] / $c edited by M. Joseph Sirgy, Kenneth D. Bahn, Tunc Erem.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2015.
300 $a xxviii, 675 p. : $b ill., digital ; $c 24 cm.
490 1 $a Developments in marketing science, $x 2363-6165
505 0 $a Innovation, Technology, and Product Strategy -- Pricing and Countertrade -- Logistics -- Comparative Marketing Systems -- Industrial Marketing -- Sales Management -- Services Marketing -- Marketing Channels -- International Marketing Management -- Marketing Communications -- Emergence of the European Community -- Buyer Behavior -- Retailing -- Marketing and Development -- Consumer Marketing -- International Trade and Business Strategies -- Macromarketing -- Marketing Research -- Purchasing Management -- Public Policy and Marketing.
520 $a This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
650 0 $a Marketing $3 236505
650 1 4 $a Economics/Management Science. $3 273684
650 2 4 $a Marketing. $3 182957
650 2 4 $a Business Strategy/Leadership. $3 524336
650 2 4 $a Sales/Distribution/Call Center/Customer Service. $3 572933
700 1 $a Sirgy, M. Joseph. $3 376196
700 1 $a Bahn, Kenneth D. $3 724589
700 1 $a Erem, Tunc. $3 726306
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
830 0 $a Developments in marketing science. $3 711110
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-17323-8
950 $a Business and Economics (Springer-11643)