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Advances in national brand and priva...

(1998 :)

Advances in national brand and private label marketingsecond International Conference, 2015 /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Advances in national brand and private label marketingedited by Francisco J. Martinez-Lopez, Juan Carlos Gazquez-Abad, Raj Sethuraman.
其他題名:	second International Conference, 2015 /
其他作者:	Martinez-Lopez, Francisco J.
團體作者:
出版者:	Cham :Springer International Publishing :2015.
面頁冊數:	xi, 211 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Branding (Marketing)
電子資源:	http://dx.doi.org/10.1007/978-3-319-20182-5
ISBN:	9783319201825 (electronic bk.)

Advances in national brand and private label marketingsecond International Conference, 2015 /
Advances in national brand and private label marketingsecond International Conference, 2015 /[electronic resource] :edited by Francisco J. Martinez-Lopez, Juan Carlos Gazquez-Abad, Raj Sethuraman. - Cham :Springer International Publishing :2015. - xi, 211 p. :ill., digital ;24 cm. - Springer proceedings in business and economics,2198-7246. - Springer proceedings in business and economics..

Part I: Consumer Behaviour I -- Part II: Strategic Decisions -- Part III: Branding -- Part IV: Market Trends and Theoretical Research -- Part V: Consumer Behaviour II.

This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona.

ISBN: 9783319201825 (electronic bk.)

Standard No.: 10.1007/978-3-319-20182-5doiSubjects--Topical Terms:

266407
Branding (Marketing)

LC Class. No.: HF5415.1255

Dewey Class. No.: 658.827

Advances in national brand and private label marketingsecond International Conference, 2015 /
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