Branding (Marketing)
Overview
| Works: | 166 works in 108 publications in 108 languages | |
|---|---|---|
Titles
The case for B2B branding :pulling away from the business to business pack /
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(Language materials, printed)
Experiential marketing :how to get customers to sense, feel, think, act, and relate to your company and brands /
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(Language materials, printed)
The handbook of field marketinga complete guide to understanding and outsourcing face-to-face direct marketing /
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(Electronic resources)
Contemporary thoughts on corporate branding and corporate identity management
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(Electronic resources)
Experiential marketinga practical guide to interactive brand experiences /
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(Electronic resources)
Public relations and branding in health communication programs :a case study of a successful campaign /
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(Language materials, printed)
User generated brandingintegrating user generated content into brand management /
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(Electronic resources)
International corporate brand managementevaluating standardized corporate branding across countries /
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(Electronic resources)
Branding and sustainable competitive advantagebuilding virtual presence /
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(Electronic resources)
Likeable social media :how to delight your customers, create an irresistible brand, and be generally amazing on facebook (and other social networks) /
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(Language materials, printed)
Interdisciplinary approaches to product design, innovation, & branding in international marketing
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(Electronic resources)
Personal brandsmanage your life with talent and turn it into a unique experience /
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(Electronic resources)
Tribal marketing, tribal brandingbrand co-creation and the future of marketing /
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(Electronic resources)
Content strategy at workreal-world stories to strengthen every interactive project /
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(Electronic resources)
Retail branding and store loyaltyanalysis in the context of reciprocity, store accessibility, and retail format /
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(Electronic resources)
User-generated content and its impact on brandinghow users and communities create and manage brands in social media /
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(Electronic resources)
Globalization, culture and branding :how to leverage cultural equity for building iconic brands in the era of globalization /
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(Electronic resources)
Brand romance :using the power of high design to build a lifelong relationship with your audience /
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(Electronic resources)
Your brand, the next media company :how a social business strategy enables better content, smarter marketing, and deeper customer relationships /
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(Language materials, printed)
Rethinking place brandingcomprehensive brand development for cities and regions /
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(Electronic resources)
Growing brands through sponsorshipan empirical investigation of brand image transfer in a sponsorship alliance /
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(Electronic resources)
Success in programminghow to gain recognition, power, and influence through personal branding /
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(Electronic resources)
The community manager's playbookhow to build brand awareness and customer engagement /
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(Electronic resources)
Selected essays on corporate reputation and social mediacollection of empirical evidence /
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(Electronic resources)
Cases on branding strategies and product development :successes and pitfalls /
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(Electronic resources)
Advances in national brand and private label marketingsecond International Conference, 2015 /
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(Electronic resources)
Corporate brand personality :re-focus your organization's culture to build trust, respect and authenticity /
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(Language materials, printed)
On purpose :delivering a branded customer experience people love /
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(Language materials, printed)
Managing TV brands with social mediaan empirical analysis of television series brands /
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(Electronic resources)
Advances in national brand and private label marketingthird International Conference, 2016 /
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(Electronic resources)
Employer brand managementpractical lessons from the world's leading employers /
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(Electronic resources)
The road to luxurythe evolution, markets and strategies of luxury brand management /
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(Electronic resources)
Digital branding :a complete step-by-step guide to strategy, tactics and measurement. /
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(Electronic resources)
Creating a sustainable brand :a guide to growing thesustainability top line /
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(Electronic resources)
Identity-based brand managementfundamentals, strategy, implementation, controlling /
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(Electronic resources)
Re-modeling the brand purchase funnelconceptualization and empirical application /
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(Electronic resources)
Branding for the public sectorcreating, building and managing brands people will value /
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(Electronic resources)
Winning in service marketssuccess through people, technology and strategy /
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(Electronic resources)
Advances in National Brand and Private Label MarketingFourth International Conference, 2017 /
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(Electronic resources)
The power of communicating the family firm statusthe positive effect of family firms as a brand on consumer buying behavior and consumer happiness /
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(Electronic resources)
Signaling family firm identityfamiliy firm identification and its effects on job seekers' perceptions about a potential employer /
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(Electronic resources)
Analyzing attachment and consumers' emotionsemerging research and opportunities /
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(Electronic resources)
Building brand identity in the age of social mediaemerging research and opportunities /
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(Electronic resources)
Building brand equity and consumer trust through radical transparency practices
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(Electronic resources)
Personal brand creation in the digital agetheory, research and practice /
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(Electronic resources)
Emotional bankingfixing culture, leveraging FinTech, and transforming retail banks into brands /
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(Electronic resources)
Brand platform in the professional sport industrysustaining growth through innovation /
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(Electronic resources)
Marketing food brandsprivate label versus manufacturer brands in the consumer goods industry /
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(Electronic resources)
Advances in national brand and private label marketingFifth International Conference, 2018 /
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(Electronic resources)
Advances in national brand and private label marketingSixth International Conference, 2019 /
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(Electronic resources)
Competitive branding strategiesmanaging performance in emerging markets /
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(Electronic resources)
Advances in advertising research Xmultiple touchpoints in brand communication /
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(Electronic resources)
User experience is brand experiencethe psychology behind successful digital products and services /
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(Electronic resources)
Perceived brand localnessan empirical study of the German fashion market /
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(Electronic resources)
Influencer marketing for brandswhat YouTube and Instagram can teach you about the future of digital advertising /
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(Electronic resources)
Advances in national brand and private label marketingSeventh International Conference, 2020 /
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(Electronic resources)
Project management in product developmentleadership skills and management techniques to deliver great products /
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(Electronic resources)
Rethinking luxury fashionthe role of cultural intelligence in creative strategy /
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(Electronic resources)
Cross-cultural brand personality and brand desirabilityan empirical approach to the role of culture on this mediated interplay /
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(Electronic resources)
Brand storytelling in the digital agetheories, practice and application /
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(Electronic resources)
Connecting brand identity and consumer-based brand equity for tourism destinationsa structural model of leisure visitors' destination brand associations /
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(Electronic resources)
An insider's guide to place brandingshaping the identity and reputation of cities, regions and countries /
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(Electronic resources)
Building brand experiencesa practical guide to retaining brand relevance /
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(Electronic resources)
Destination management and marketingbreakthroughs in research and practice /
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(Electronic resources)
Advances in national brand and private label marketingninth International Conference, 2022 /
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(Electronic resources)
Digital marketing strategies for value co-creationmodels and approaches for online brand communities /
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(Electronic resources)
International strategic management of brands and online firmsessays on perceived brand globalness, endorsed branding, and e-commerce firms' internationalization /
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(Electronic resources)
Financial information and brand valuereflections, challenges and limitations /
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(Electronic resources)
In good consciencedo the right thing while building a profitable business /
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(Electronic resources)
Social media marketing and customer-based brand equity for higher educational institutionscase of Vietnam and Sri Lanka /
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(Electronic resources)
Storytelling with datagaining insights, developing strategy and taking corporate communications to a new level /
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(Electronic resources)
Advances in national brand and private label marketing10th International Conference, 2023 /
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(Electronic resources)
Intense group behavior and brand negativitycomparing rivalry in politics, religion, and sport /
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(Electronic resources)
Qatar's nation branding and soft powerexploring the effects on national identity and international stance /
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(Electronic resources)
Handbook of research on the future of advertising and brands in the new entertainment landscape
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(Electronic resources)
Promoting consumer engagement through emotional branding and sensory marketing
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(Electronic resources)
Commodity brandinga qualitative research approach to understanding modern energy brands /
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(Electronic resources)
Nation branding and sports diplomacycountry image games in times of change /
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(Electronic resources)
Transmedia brand storytellingimmersive experiences from theory to practice /
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(Electronic resources)
How cities become brandsdeveloping city brands purposefully and thoughtfully /
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(Electronic resources)
Advances in advertising research XIVharder, better, faster, stronger : advertising and communication between immediacy and sustainability /
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(Electronic resources)
Advances in national brand and private label marketing11th International Conference, Oxford, UK, 2024 /
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(Electronic resources)
From marking products to marketing brandsa legal perspective on the history of brand marketing /
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(Electronic resources)
Advances in national brand and private label marketing12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025 /
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(Electronic resources)
In one wordthe power of razor-sharp brand positioning to lower costs and improve results /
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(Electronic resources)
Digital marketing strategies for value co-creationmodels and approaches for online brand communities /
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(Electronic resources)
Strategic brand management for small businessesbuilding, growing, and sustaining a brand /
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(Electronic resources)
Brands, branding, and consumerismpersonal and social influences on consumption /
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(Electronic resources)
The retailer as a brandunderstanding, establishing and managing webshops, physical stores and other points of purchase as brands /
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(Electronic resources)
The evolution of luxury brands.Volume II,Society, technology, and context
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(Electronic resources)
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