國立高雄大學圖資館 |

Innovations in social marketing and public health communicationimproving the quality of life for individuals and communities /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Innovations in social marketing and public health communicationedited by Walter Wymer.
Reminder of title:	improving the quality of life for individuals and communities /
other author:	Wymer, Walter.
Published:	Cham :Springer International Publishing :2015.
Description:	vii, 389 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Social marketingPsychological aspects.
Online resource:	http://dx.doi.org/10.1007/978-3-319-19869-9
ISBN:	9783319198699$q(electronic bk.)

Innovations in social marketing and public health communicationimproving the quality of life for individuals and communities /
Innovations in social marketing and public health communicationimproving the quality of life for individuals and communities /[electronic resource] :edited by Walter Wymer. - Cham :Springer International Publishing :2015. - vii, 389 p. :ill., digital ;24 cm. - Applying quality of life research: best practices,2213-994X. - Applying quality of life research, best practices..

Part I. Theoretical Developments -- Chapter 1. Formulating Effective Social Marketing and Public Health Communication Stategies; Walter Wymer -- Chapter 2. Using Publicity to Enhance the Effectiveness of a Child Obesity Prevention Program; Simone Pettigrew, Lisa Weir, Mark Williams and Sharyn Rundle-Thiele -- Chapter 3. Digital Innovation in Social Marketing: A Systematic Literature Review of Social Marketing Interventions Using Digital Channels for Engagement; Krysztof Kubacki, Sharyn Rundle-Thiele, Lisa Schuster, Carla Wessels, Naomi Gruneklee -- Chapter 4. Does context matter? Australian Consumers' Attitudes to the Use of Messages and Appeals in Commercial and Social Marketing Advertising; Sandra Jones and Katherine Eagleton -- Chapter 5. Internal Social Marketing, Servicescapes and Sustainability: A Behavioural Infrastructure Approach; Linda Brennan, Wayner Binney and John Hall -- Chapter 6. Faces of Power, Ethical Decision Making and Moral Intesity; Jan Brace-Govan -- Chapter 7. Social Influence and Blood Donation: Cultural Differences between Scotland and Australia; Rebekah Russell-Bennett, Geoff Smith, Kathleen Chell and Jennifer Goulden -- Chapter 8. On Dreching the Massive, Mature Tourist Destinations in the Sunny and Sandy Social Marketing Innovation; Gonzalo Diaz Meneses and Ignacio Luri Rodriguez -- Chapter 9. Innovations in Social Marketing and Public Health Communication: Improving Quality of Life for Individuals and Communities; Marlize Terblanche-Smit and Nic Terblanche -- Chapter 10. Behavioural Factors Determining Fruit Consumption in Adolescents and Characteristics of Advertising Campaigns towards Possible Increased Consumption; Joana Gidinho and Helena Alves -- Part II. Applied Research -- Chapter 11. Promoting Mental Health and Well-Being in Individuals and Communities: The 'Act-Belong-Commit' Campaign; Rob Donovan and Julia Anwar-Henry -- Chapter 12. Preparation without Panic: A Comprehensive Social Marketing Approach to Planning for a Potential Pandemic; Sandra Jones, Don Iverson, Max Sutherland, Chris Puplick, Julian Gold and Louise Waters -- Chapter 13. FASD Prevention Interventions Valued by Australian and Canadian Women; Sharyn Rundle-Thiele, Robin Thurmeier, Sameer Deshpande, Magdalena Cismaru, Anne Lavack, Noreen Agrey and Renata Anibaldi -- Chapter 14. Does Social Marketing Have a Role in Skin Cancer; Tim Crowley and Maurice Murphy -- Chapter 15. Tomorrow's World: Collaborations, Consultations and Conversations for Change; Sinead Duane, Christine Domegan and Patricia McHugh -- Chapter 16. 'Working without Occupational Health and Safety is a Thing of the Past': The Effectiveness of a Workplace Health and Safety Campaign in Andalusia (Spain); Maria Jose Montero-Simo, Rafael Araque-Padilla and Juan Miguel Rey Pino -- Chapter 17. Improving Quality of Life by Preventing Obesity; Tatiana Levit, Lisa Watson and Anne M. Lavack -- Chapter 18. The One to One Movement: The New Social Business Model; M. Isabel Sanchez-Hernandez -- Chapter 19. The Nature of Family Decision Making at the Bottom of the Pyramid (BoP) - Social and Managerial Implications; Shruti Gupta and christina Sesa -- Chapter 20. Designing Social Marketing Activities to Impact the Shaping of Expectations of Migrants in Health Service Encounters: The Case of African Migrant Blood Donation in Australia; Ahmed Ferdous, Michael Polonsky, Bianca Brijnath and Andre Renzaho -- Chapter 21. Sustainability Marketing: Reconfiguring the Boudaries of Social Marketing; Ken Peattie.

This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual's risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.

ISBN: 9783319198699$q(electronic bk.)

Standard No.: 10.1007/978-3-319-19869-9doiSubjects--Topical Terms:

731556
Social marketing
--Psychological aspects.

LC Class. No.: HF5414

Dewey Class. No.: 658.80019

Innovations in social marketing and public health communicationimproving the quality of life for individuals and communities /
LDR:05361nmm a2200337 a 4500 001 476832
003 DE-He213
005 20160419143907.0
006 m d
007 cr nn 008maaau
008 160526s2015 gw s 0 eng d
020 $a 9783319198699$q(electronic bk.)
020 $a 9783319198682$q(paper)
024 7 $a 10.1007/978-3-319-19869-9 $2 doi
035 $a 978-3-319-19869-9
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5414
072 7 $a JFF $2 bicssc
072 7 $a SOC026000 $2 bisacsh
072 7 $a SOC027000 $2 bisacsh
082 0 4 $a 658.80019 $2 23
090 $a HF5414 $b .I58 2015
245 0 0 $a Innovations in social marketing and public health communication $h [electronic resource] : $b improving the quality of life for individuals and communities / $c edited by Walter Wymer.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2015.
300 $a vii, 389 p. : $b ill., digital ; $c 24 cm.
490 1 $a Applying quality of life research: best practices, $x 2213-994X
505 0 $a Part I. Theoretical Developments -- Chapter 1. Formulating Effective Social Marketing and Public Health Communication Stategies; Walter Wymer -- Chapter 2. Using Publicity to Enhance the Effectiveness of a Child Obesity Prevention Program; Simone Pettigrew, Lisa Weir, Mark Williams and Sharyn Rundle-Thiele -- Chapter 3. Digital Innovation in Social Marketing: A Systematic Literature Review of Social Marketing Interventions Using Digital Channels for Engagement; Krysztof Kubacki, Sharyn Rundle-Thiele, Lisa Schuster, Carla Wessels, Naomi Gruneklee -- Chapter 4. Does context matter? Australian Consumers' Attitudes to the Use of Messages and Appeals in Commercial and Social Marketing Advertising; Sandra Jones and Katherine Eagleton -- Chapter 5. Internal Social Marketing, Servicescapes and Sustainability: A Behavioural Infrastructure Approach; Linda Brennan, Wayner Binney and John Hall -- Chapter 6. Faces of Power, Ethical Decision Making and Moral Intesity; Jan Brace-Govan -- Chapter 7. Social Influence and Blood Donation: Cultural Differences between Scotland and Australia; Rebekah Russell-Bennett, Geoff Smith, Kathleen Chell and Jennifer Goulden -- Chapter 8. On Dreching the Massive, Mature Tourist Destinations in the Sunny and Sandy Social Marketing Innovation; Gonzalo Diaz Meneses and Ignacio Luri Rodriguez -- Chapter 9. Innovations in Social Marketing and Public Health Communication: Improving Quality of Life for Individuals and Communities; Marlize Terblanche-Smit and Nic Terblanche -- Chapter 10. Behavioural Factors Determining Fruit Consumption in Adolescents and Characteristics of Advertising Campaigns towards Possible Increased Consumption; Joana Gidinho and Helena Alves -- Part II. Applied Research -- Chapter 11. Promoting Mental Health and Well-Being in Individuals and Communities: The 'Act-Belong-Commit' Campaign; Rob Donovan and Julia Anwar-Henry -- Chapter 12. Preparation without Panic: A Comprehensive Social Marketing Approach to Planning for a Potential Pandemic; Sandra Jones, Don Iverson, Max Sutherland, Chris Puplick, Julian Gold and Louise Waters -- Chapter 13. FASD Prevention Interventions Valued by Australian and Canadian Women; Sharyn Rundle-Thiele, Robin Thurmeier, Sameer Deshpande, Magdalena Cismaru, Anne Lavack, Noreen Agrey and Renata Anibaldi -- Chapter 14. Does Social Marketing Have a Role in Skin Cancer; Tim Crowley and Maurice Murphy -- Chapter 15. Tomorrow's World: Collaborations, Consultations and Conversations for Change; Sinead Duane, Christine Domegan and Patricia McHugh -- Chapter 16. 'Working without Occupational Health and Safety is a Thing of the Past': The Effectiveness of a Workplace Health and Safety Campaign in Andalusia (Spain); Maria Jose Montero-Simo, Rafael Araque-Padilla and Juan Miguel Rey Pino -- Chapter 17. Improving Quality of Life by Preventing Obesity; Tatiana Levit, Lisa Watson and Anne M. Lavack -- Chapter 18. The One to One Movement: The New Social Business Model; M. Isabel Sanchez-Hernandez -- Chapter 19. The Nature of Family Decision Making at the Bottom of the Pyramid (BoP) - Social and Managerial Implications; Shruti Gupta and christina Sesa -- Chapter 20. Designing Social Marketing Activities to Impact the Shaping of Expectations of Migrants in Health Service Encounters: The Case of African Migrant Blood Donation in Australia; Ahmed Ferdous, Michael Polonsky, Bianca Brijnath and Andre Renzaho -- Chapter 21. Sustainability Marketing: Reconfiguring the Boudaries of Social Marketing; Ken Peattie.
520 $a This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual's risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.
650 0 $a Social marketing $x Psychological aspects. $3 731556
650 0 $a Communication in public health $x Psychological aspects. $3 731557
650 0 $a Quality of life. $3 208442
650 1 4 $a Social Sciences. $3 278901
650 2 4 $a Quality of Life Research. $3 274757
650 2 4 $a Marketing. $3 182957
700 1 $a Wymer, Walter. $3 731554
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
830 0 $a Applying quality of life research, best practices. $3 731555
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-19869-9
950 $a Humanities, Social Sciences and Law (Springer-11648)