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Marketing challenges in a turbulent ...

(1998 :)

Marketing challenges in a turbulent business environment :proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing challenges in a turbulent business environment :Mark D. Groza, Charles B. Ragland, editors.
其他題名:	proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress /
其他作者:	Groza, Mark D.
團體作者:
出版者:	Cham, [Switzerland] ;Springer.c2016.
面頁冊數:	xxiii, 733 p. :ill. ;25 cm.
標題:	Marketing
ISBN:	9783319194271 :

Marketing challenges in a turbulent business environment :proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress /
Marketing challenges in a turbulent business environment :proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress /Mark D. Groza, Charles B. Ragland, editors. - Cham, [Switzerland] ;Springer.c2016. - xxiii, 733 p. :ill. ;25 cm. - Developments in marketing science: proceedings of the Academy of Marketing Science. - Developments in marketing science : proceedings of the Academy of Marketing Science..

Includes bibliographical references.

ISBN: 9783319194271 :NT$3212Subjects--Topical Terms:

236505
Marketing

LC Class. No.: HF5411 / W927 2014

Dewey Class. No.: 658.4

Marketing challenges in a turbulent business environment :proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress /
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