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Marketing challenges in a turbulent ...

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Marketing challenges in a turbulent business environment :proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing challenges in a turbulent business environment :Mark D. Groza, Charles B. Ragland, editors.
Reminder of title:	proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress /
other author:	Groza, Mark D.
corporate name:
Published:	Cham, [Switzerland] ;Springer.c2016.
Description:	xxiii, 733 p. :ill. ;25 cm.
Subject:	Marketing
ISBN:	9783319194271 :

Marketing challenges in a turbulent business environment :proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress /
Marketing challenges in a turbulent business environment :proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress /Mark D. Groza, Charles B. Ragland, editors. - Cham, [Switzerland] ;Springer.c2016. - xxiii, 733 p. :ill. ;25 cm. - Developments in marketing science: proceedings of the Academy of Marketing Science. - Developments in marketing science : proceedings of the Academy of Marketing Science..

Includes bibliographical references.

ISBN: 9783319194271 :NT$3212Subjects--Topical Terms:

236505
Marketing

LC Class. No.: HF5411 / W927 2014

Dewey Class. No.: 658.4

Marketing challenges in a turbulent business environment :proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress /
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245 1 0 $a Marketing challenges in a turbulent business environment : $b proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress / $c Mark D. Groza, Charles B. Ragland, editors.
260 $a Cham, [Switzerland] ; $a New York : $b Springer. $c c2016.
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700 1 $a Ragland, Chares B. $3 736074
830 0 $a Developments in marketing science : proceedings of the Academy of Marketing Science. $3 736075