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The automatic customer :creating a s...

Warrillow, John, (1971-)

The automatic customer :creating a subscription business in any industry /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The automatic customer :John Warrillow.
Reminder of title:	creating a subscription business in any industry /
Author:	Warrillow, John,
Published:	New York :Portfolio,c2015.
Description:	218 p. :ill. ;24 cm.
Subject:	Entrepreneurship.
ISBN:	9781591847465 (hardback) :

The automatic customer :creating a subscription business in any industry /
Warrillow, John,1971-

The automatic customer :creating a subscription business in any industry /John Warrillow. - New York :Portfolio,c2015. - 218 p. :ill. ;24 cm.

Includes bibliographical references (p. 203-212) and index.

"How smart companies can use subscriptions to win customers, increase cash flow, and ignite growth What do Zipcar, Netflix, and WhatsApp have in common? They are pioneers of the new subscription economy in which people pay automatically for much more than publications. John Warrillow, the acclaimed author of Built to Sell, offers a blueprint for winning subscribers for any kind of business. He explains, for instance, - The nine different subscription models and how to apply each in your business. - How Dollar Shave Club turned shaving into a subscription. - The secret psychology of selling a subscription. - The eight reasons why customers stop subscribing. Whether business owners want to transform their entire model into a recurring revenue engine or just pick up an extra 5 percent of automatic sales, they will find great insights and examples in Warrillow's book"--

ISBN: 9781591847465 (hardback) :NT$770

LCCN: 2014038637Subjects--Topical Terms:

183598
Entrepreneurship.

LC Class. No.: HB615 / W295 2015

Dewey Class. No.: 658.8/7

The automatic customer :creating a subscription business in any industry /
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010 $a 2014038637
020 $a 9781591847465 (hardback) : $c NT$770
035 $a 18341280
040 $a DLC $b eng $c DLC $d D LC
041 0 $a eng
042 $a pcc
050 4 $a HB615 $b W295 2015
082 0 0 $a 658.8/7 $2 23
100 1 $a Warrillow, John, $d 1971- $3 210001
245 1 4 $a The automatic customer : $b creating a subscription business in any industry / $c John Warrillow.
260 $a New York : $b Portfolio, $c c2015.
300 $a 218 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 203-212) and index.
520 $a "How smart companies can use subscriptions to win customers, increase cash flow, and ignite growth What do Zipcar, Netflix, and WhatsApp have in common? They are pioneers of the new subscription economy in which people pay automatically for much more than publications. John Warrillow, the acclaimed author of Built to Sell, offers a blueprint for winning subscribers for any kind of business. He explains, for instance, - The nine different subscription models and how to apply each in your business. - How Dollar Shave Club turned shaving into a subscription. - The secret psychology of selling a subscription. - The eight reasons why customers stop subscribing. Whether business owners want to transform their entire model into a recurring revenue engine or just pick up an extra 5 percent of automatic sales, they will find great insights and examples in Warrillow's book"-- $c Provided by publisher.
650 0 $a Entrepreneurship. $3 183598
650 0 $a Business planning. $3 199822
650 0 $a Strategic planning. $3 191522