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Managing media firms and industriesw...

Brown, Charles.

Managing media firms and industrieswhat's so special about media management? /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Managing media firms and industriesedited by Gregory Ferrell Lowe, Charles Brown.
其他題名:	what's so special about media management? /
其他作者:	Lowe, Gregory Ferrell.
出版者:	Cham :Springer International Publishing :2016.
面頁冊數:	x, 382 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Mass mediaManagement.
電子資源:	http://dx.doi.org/10.1007/978-3-319-08515-9
ISBN:	9783319085159$q(electronic bk.)

Managing media firms and industrieswhat's so special about media management? /
Managing media firms and industrieswhat's so special about media management? /[electronic resource] :edited by Gregory Ferrell Lowe, Charles Brown. - Cham :Springer International Publishing :2016. - x, 382 p. :ill., digital ;24 cm. - Media business and innovation. - Media business and innovation..

Forward -- Introduction -- Part I: Scholarship and Distinction -- Part II: Governance and Accountability -- Part III: Business and Economics -- Part IV: Products and Markets -- Part V: Leadership and Labour.

This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.

ISBN: 9783319085159$q(electronic bk.)

Standard No.: 10.1007/978-3-319-08515-9doiSubjects--Topical Terms:

537504
Mass media
--Management.

LC Class. No.: P96.M34

Dewey Class. No.: 302.23068

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