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The reputable firmhow digitalization...

Aula, Pekka.

The reputable firmhow digitalization of communication is revolutionizing reputation management /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The reputable firmby Pekka Aula, Jouni Heinonen.
其他題名:	how digitalization of communication is revolutionizing reputation management /
作者:	Aula, Pekka.
其他作者:	Heinonen, Jouni.
出版者:	Cham :Springer International Publishing :2016.
面頁冊數:	xii, 214 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Corporate imageManagement.
電子資源:	http://dx.doi.org/10.1007/978-3-319-22008-6
ISBN:	9783319220086$q(electronic bk.)

The reputable firmhow digitalization of communication is revolutionizing reputation management /
Aula, Pekka.

The reputable firmhow digitalization of communication is revolutionizing reputation management /[electronic resource] :by Pekka Aula, Jouni Heinonen. - Cham :Springer International Publishing :2016. - xii, 214 p. :ill., digital ;24 cm. - Management for professionals,2192-8096. - Management for professionals..

Reputation -- Digital Revolution of Communication -- Towards an Accountable Firm -- The Power of Corporate Purpose -- Extended Culture -- Stakeholders Revised -- Risk of Risks -- Evidence-Based Reputation Management -- The Reputable Firm.

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution, and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'etre, and a guarantor of trust.

ISBN: 9783319220086$q(electronic bk.)

Standard No.: 10.1007/978-3-319-22008-6doiSubjects--Topical Terms:

737120
Corporate image
--Management.

LC Class. No.: HD59.2 / .A953 2016

Dewey Class. No.: 659.2

The reputable firmhow digitalization of communication is revolutionizing reputation management /
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