國立高雄大學圖資館 |

Language: English

Back

Looking forward, looking backdrawing...

Campbell, Colin.

Looking forward, looking backdrawing on the past to shape the future of marketing : proceedings of the 2013 World Marketing Congress : Melbourne, Australia, July 17-20, 2013 /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Looking forward, looking backedited by Colin Campbell, Junzhao Jonathon Ma.
Reminder of title:	drawing on the past to shape the future of marketing : proceedings of the 2013 World Marketing Congress : Melbourne, Australia, July 17-20, 2013 /
other author:	Campbell, Colin.
Published:	Cham :Springer International Publishing :2016.
Description:	xxxii, 922 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Marketing
Online resource:	http://dx.doi.org/10.1007/978-3-319-24184-5
ISBN:	9783319241845$q(electronic bk.)

Looking forward, looking backdrawing on the past to shape the future of marketing : proceedings of the 2013 World Marketing Congress : Melbourne, Australia, July 17-20, 2013 /
Looking forward, looking backdrawing on the past to shape the future of marketing : proceedings of the 2013 World Marketing Congress : Melbourne, Australia, July 17-20, 2013 /[electronic resource] :edited by Colin Campbell, Junzhao Jonathon Ma. - Cham :Springer International Publishing :2016. - xxxii, 922 p. :ill., digital ;24 cm. - Developments in marketing science,2363-6165. - Developments in marketing science..

This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

ISBN: 9783319241845$q(electronic bk.)

Standard No.: 10.1007/978-3-319-24184-5doiSubjects--Topical Terms:

236505
Marketing

LC Class. No.: HF5411

Dewey Class. No.: 380.1

Looking forward, looking backdrawing on the past to shape the future of marketing : proceedings of the 2013 World Marketing Congress : Melbourne, Australia, July 17-20, 2013 /
LDR:02414nmm a2200325 a 4500 001 482182
003 DE-He213
005 20160804165550.0
006 m d
007 cr nn 008maaau
008 161007s2016 gw s 0 eng d
020 $a 9783319241845$q(electronic bk.)
020 $a 9783319241821$q(paper)
024 7 $a 10.1007/978-3-319-24184-5 $2 doi
035 $a 978-3-319-24184-5
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5411
072 7 $a KJS $2 bicssc
072 7 $a KJSM $2 bicssc
072 7 $a BUS043000 $2 bisacsh
082 0 4 $a 380.1 $2 23
090 $a HF5411 $b .L863 2016
245 0 0 $a Looking forward, looking back $h [electronic resource] : $b drawing on the past to shape the future of marketing : proceedings of the 2013 World Marketing Congress : Melbourne, Australia, July 17-20, 2013 / $c edited by Colin Campbell, Junzhao Jonathon Ma.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2016.
300 $a xxxii, 922 p. : $b ill., digital ; $c 24 cm.
490 1 $a Developments in marketing science, $x 2363-6165
520 $a This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
650 0 $a Marketing $3 236505
650 1 4 $a Business and Management. $2 eflch $3 639169
650 2 4 $a Marketing. $3 182957
650 2 4 $a Business Strategy/Leadership. $3 524336
650 2 4 $a Sales/Distribution. $3 737137
700 1 $a Campbell, Colin. $3 738745
700 1 $a Ma, Junzhao Jonathon. $3 738746
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
830 0 $a Developments in marketing science. $3 711110
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-24184-5
950 $a Business and Management (Springer-41169)