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Multisensory impact of sport eventsa comparative effect analysis based on soccer games /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Multisensory impact of sport eventsby Thorsten Tham.
Reminder of title:	a comparative effect analysis based on soccer games /
Author:	Tham, Thorsten.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden :2016.
Description:	xxviii, 302 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Industrial management.
Online resource:	http://dx.doi.org/10.1007/978-3-658-12105-1
ISBN:	9783658121051$q(electronic bk.)

Multisensory impact of sport eventsa comparative effect analysis based on soccer games /
Tham, Thorsten.

Multisensory impact of sport eventsa comparative effect analysis based on soccer games /[electronic resource] :by Thorsten Tham. - Wiesbaden :Springer Fachmedien Wiesbaden :2016. - xxviii, 302 p. :ill., digital ;24 cm. - Schriftenreihe der HHL Leipzig Graduate School of Management. - Schriftenreihe der HHL Leipzig Graduate School of Management..

Brand Management in Sports -- Consideration of Multisensuality in S-O-R Models -- Empirical Study of Sensual Perception and Effectiveness During Games of the German Soccer Club VfL Bochum 1848 -- Derivations of Potential Actions in the Context of Identity-Based Brand Management.

ISBN: 9783658121051$q(electronic bk.)

Standard No.: 10.1007/978-3-658-12105-1doiSubjects--Topical Terms:

174961
Industrial management.

LC Class. No.: HD31 / .T436 2016

Dewey Class. No.: 650

Multisensory impact of sport eventsa comparative effect analysis based on soccer games /
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