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Tourism marketing for developing cou...

Avraham, Eli.

Tourism marketing for developing countriesbattling stereotypes and crises in Asia, Africa and the Middle East /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Tourism marketing for developing countriesby Eli Avraham, Eran Ketter.
Reminder of title:	battling stereotypes and crises in Asia, Africa and the Middle East /
Author:	Avraham, Eli.
other author:	Ketter, Eran.
Published:	London :Palgrave Macmillan UK :2016.
Description:	ix, 193 p. :digital ;23 cm.
Contained By:	Springer eBooks
Subject:	TourismMarketing.
Online resource:	http://dx.doi.org/10.1057/9781137342157
ISBN:	9781137342157$q(electronic bk.)

Tourism marketing for developing countriesbattling stereotypes and crises in Asia, Africa and the Middle East /
Avraham, Eli.

Tourism marketing for developing countriesbattling stereotypes and crises in Asia, Africa and the Middle East /[electronic resource] :by Eli Avraham, Eran Ketter. - London :Palgrave Macmillan UK :2016. - ix, 193 p. :digital ;23 cm.

Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .

ISBN: 9781137342157$q(electronic bk.)

Standard No.: 10.1057/9781137342157doiSubjects--Topical Terms:

193448
Tourism
--Marketing.

LC Class. No.: G155.A1 / A87 2016

Dewey Class. No.: 910.688

Tourism marketing for developing countriesbattling stereotypes and crises in Asia, Africa and the Middle East /
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245 1 0 $a Tourism marketing for developing countries $h [electronic resource] : $b battling stereotypes and crises in Asia, Africa and the Middle East / $c by Eli Avraham, Eran Ketter.
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520 $a Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
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