國立高雄大學圖資館 |

Celebrating America's pastimesbaseball, hot dogs, apple pie and marketing? : proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Celebrating America's pastimesedited by Kacy K. Kim.
其他題名:	baseball, hot dogs, apple pie and marketing? : proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference /
其他作者:	Kim, Kacy K.
團體作者:	Academy of Marketing Science.
出版者:	Cham :Springer International Publishing :2016.
面頁冊數:	xxxiv, 1006 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Marketing
電子資源:	http://dx.doi.org/10.1007/978-3-319-26647-3
ISBN:	9783319266473$q(electronic bk.)

Celebrating America's pastimesbaseball, hot dogs, apple pie and marketing? : proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference /
Academy of Marketing Science.Annual ConferenceDenver, Colorado)(2015 :

Celebrating America's pastimesbaseball, hot dogs, apple pie and marketing? : proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference /[electronic resource] :edited by Kacy K. Kim. - Cham :Springer International Publishing :2016. - xxxiv, 1006 p. :ill., digital ;24 cm. - Developments in marketing science,2363-6165. - Developments in marketing science..

Session 1.1 Luxury and Social Comparisons -- Session 1.3 Food/Health -- Session 1.4 Website Design Strategies for the E-Servicescape -- Session 1.5 Branding Strategy -- Session 1.7 Innovation in Course Development and Delivery -- Session 2.1 International Marketing Part I: Tales from Latin America -- Session 2.2 Financial Service Marketing and Consumption -- Session 2.3 Advertising and Shopping Influences -- Session 2.4 Effective Messaging for Online Advertising -- Session 2.5 Branding and Firm Capabilities -- Session 2.6 Advertising Research Methods -- Session 2.7 The Validity and Invalidity of Assessment Alternatives -- Session 3.1 Sensory Cues, Touching, Self-Tracking, and Scandals! -- Session 3.3 Global CB -- Session 3.4 Promotion and Brand Management -- Session 3.5 Channel Surfing and Disintermediation -- Session 3.6 Consumer Behavior I -- Session 3.7 Teaching Award Winners -- Session 4.1 International Marketing Part 2: Tales from Africa -- Session 4.2 Retail Influences Up the Chain, Across the World, and Over to Other Retailers -- Session 4.3 Self, Identify -- Session 4.4 Marketing Communications: A Cultural Perspective -- Session 4.4 Marketing Communications: A Cultural Perspective -- Session 4.5 Developing New Offering: The Big Picture -- Session 4.6 Consumer Behavior II -- Session 4.7 Corporations and CSR -- Session 5.1 International Marketing Part 3: A Global Perspective -- Session 5.2 Market (Re)creation through Innovation and Entrepreneurship -- Session 5.3 Services and CB -- Session 5.4 Building Your Brand with Social Media -- Session 5.5 You did What with Whom? -- Session 5.6 Analysis Methods in Marketing -- Session 5.8 Online and Social Media Research Methods -- Session 6.1 Food, Wine, and Coca-Cola@ -- Session 6.2 Retail Strategies within and Across the Stores and Shopping Channels -- Session 6.3 Consumption and Brands -- Session 6.4 Engaging and Influencing Your Audience through social Media -- Session 6.5 Channel Integration and Business Networks -- Session 6.6 Branding and Sales Management -- Session 7.1 Gambling, Drinking, Fantasies, and American Football! -- Session 7.3 Social Perspectives -- Session 7.4 Effective Communications in B2B Marketing -- Session 7.5 People in Sales -- Session 7.6 Services Marketing -- Session 7.7 Social Responsibility and Business -- Session 8.1 Branding of Products and Services -- Session 8.2 Advancing the Cause of Cause-Related Marketing -- Session 8.3 Decision Making -- Session 8.4 Social Influence and Marketing Communications -- Session 8.5 Exchange Governance and Sustainability -- Session 8.7 Can Marketing Enhance Consumer Empowerment? -- Session 9.1 International Marketing Part 4: Luxury, Retail, and Service Value -- Session 9.3 Consumer Behavior Mix I -- Session 9.4 Consumer Behavior Perspectives on Social Media -- Session 9.5 The Big Picture of Sales Management -- Session 9.6 Price, Promotion, and Fees -- Session 9.7 The Use and Impact of Social Media in Marketing Education -- Session 9.8 Wearable Technology -- Session 10.1 International Marketing Part 5: Communication in Global Environment -- Session 10.3 Consumer Behavior Mix II -- Session 10.4 Co-Creation of Value in the Digital World -- Session 10.5 Sports Marketing and Fan Reactions -- Session 10.6 Consumer Motivations and Value in Retailing -- Session 10.7 Marketing and the Socially-Conscious Consumer Interface -- Session 11.1 Spectator Sports, Value Co-Creation, and Connectedness -- Session 11.4 Promotion and Social Marketing -- Session 11.5 Value Creation in Marketing Channels -- Session 11.6 Store Satisfaction, Patronage, and Customer Referrals -- Session 11.7 Levels of Knowing in Consumers, Ethics, and Policy Research -- Session 12.5 Technology and Problem Solving in the Selling Environment -- Session 12.6 Reviews, Reviewing and Comparative Methods in Marketing -- Session 12.7 Decision Making.

This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn't matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, information and entertainment, everyone is exposed to messages from the moment they awake until the minute they drift off to sleep. America spends the most money in the world on advertising and other marketing communication. So, it could be said that marketing is America's pastime, as much so as the classics: baseball, hot dogs, and apple pie. Under the theme of " Celebrating America's Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing", this volume discusses all of the good things that marketing can do. Showcasing research from academics, scholars and practitioners from around the world, this volume provides insight and strategies that will help marketers move forward and focus on the positive that marketing can provide to consumers, stakeholders and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

ISBN: 9783319266473$q(electronic bk.)

Standard No.: 10.1007/978-3-319-26647-3doiSubjects--Topical Terms:

236505
Marketing

LC Class. No.: HF5411 / .A23 2015

Dewey Class. No.: 658.8

Celebrating America's pastimesbaseball, hot dogs, apple pie and marketing? : proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference /
LDR:06893nmm a2200337 a 4500 001 483751
003 DE-He213
005 20160909134937.0
006 m d
007 cr nn 008maaau
008 161012s2016 gw s 0 eng d
020 $a 9783319266473$q(electronic bk.)
020 $a 9783319266466$q(paper)
024 7 $a 10.1007/978-3-319-26647-3 $2 doi
035 $a 978-3-319-26647-3
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5411 $b .A23 2015
072 7 $a KJS $2 bicssc
072 7 $a KJSM $2 bicssc
072 7 $a BUS043000 $2 bisacsh
082 0 4 $a 658.8 $2 23
090 $a HF5411 $b .A168 2015
110 2 $a Academy of Marketing Science. $b Annual Conference $d (2015 : $c Denver, Colorado) $3 741687
245 1 0 $a Celebrating America's pastimes $h [electronic resource] : $b baseball, hot dogs, apple pie and marketing? : proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference / $c edited by Kacy K. Kim.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2016.
300 $a xxxiv, 1006 p. : $b ill., digital ; $c 24 cm.
490 1 $a Developments in marketing science, $x 2363-6165
505 0 $a Session 1.1 Luxury and Social Comparisons -- Session 1.3 Food/Health -- Session 1.4 Website Design Strategies for the E-Servicescape -- Session 1.5 Branding Strategy -- Session 1.7 Innovation in Course Development and Delivery -- Session 2.1 International Marketing Part I: Tales from Latin America -- Session 2.2 Financial Service Marketing and Consumption -- Session 2.3 Advertising and Shopping Influences -- Session 2.4 Effective Messaging for Online Advertising -- Session 2.5 Branding and Firm Capabilities -- Session 2.6 Advertising Research Methods -- Session 2.7 The Validity and Invalidity of Assessment Alternatives -- Session 3.1 Sensory Cues, Touching, Self-Tracking, and Scandals! -- Session 3.3 Global CB -- Session 3.4 Promotion and Brand Management -- Session 3.5 Channel Surfing and Disintermediation -- Session 3.6 Consumer Behavior I -- Session 3.7 Teaching Award Winners -- Session 4.1 International Marketing Part 2: Tales from Africa -- Session 4.2 Retail Influences Up the Chain, Across the World, and Over to Other Retailers -- Session 4.3 Self, Identify -- Session 4.4 Marketing Communications: A Cultural Perspective -- Session 4.4 Marketing Communications: A Cultural Perspective -- Session 4.5 Developing New Offering: The Big Picture -- Session 4.6 Consumer Behavior II -- Session 4.7 Corporations and CSR -- Session 5.1 International Marketing Part 3: A Global Perspective -- Session 5.2 Market (Re)creation through Innovation and Entrepreneurship -- Session 5.3 Services and CB -- Session 5.4 Building Your Brand with Social Media -- Session 5.5 You did What with Whom? -- Session 5.6 Analysis Methods in Marketing -- Session 5.8 Online and Social Media Research Methods -- Session 6.1 Food, Wine, and Coca-Cola@ -- Session 6.2 Retail Strategies within and Across the Stores and Shopping Channels -- Session 6.3 Consumption and Brands -- Session 6.4 Engaging and Influencing Your Audience through social Media -- Session 6.5 Channel Integration and Business Networks -- Session 6.6 Branding and Sales Management -- Session 7.1 Gambling, Drinking, Fantasies, and American Football! -- Session 7.3 Social Perspectives -- Session 7.4 Effective Communications in B2B Marketing -- Session 7.5 People in Sales -- Session 7.6 Services Marketing -- Session 7.7 Social Responsibility and Business -- Session 8.1 Branding of Products and Services -- Session 8.2 Advancing the Cause of Cause-Related Marketing -- Session 8.3 Decision Making -- Session 8.4 Social Influence and Marketing Communications -- Session 8.5 Exchange Governance and Sustainability -- Session 8.7 Can Marketing Enhance Consumer Empowerment? -- Session 9.1 International Marketing Part 4: Luxury, Retail, and Service Value -- Session 9.3 Consumer Behavior Mix I -- Session 9.4 Consumer Behavior Perspectives on Social Media -- Session 9.5 The Big Picture of Sales Management -- Session 9.6 Price, Promotion, and Fees -- Session 9.7 The Use and Impact of Social Media in Marketing Education -- Session 9.8 Wearable Technology -- Session 10.1 International Marketing Part 5: Communication in Global Environment -- Session 10.3 Consumer Behavior Mix II -- Session 10.4 Co-Creation of Value in the Digital World -- Session 10.5 Sports Marketing and Fan Reactions -- Session 10.6 Consumer Motivations and Value in Retailing -- Session 10.7 Marketing and the Socially-Conscious Consumer Interface -- Session 11.1 Spectator Sports, Value Co-Creation, and Connectedness -- Session 11.4 Promotion and Social Marketing -- Session 11.5 Value Creation in Marketing Channels -- Session 11.6 Store Satisfaction, Patronage, and Customer Referrals -- Session 11.7 Levels of Knowing in Consumers, Ethics, and Policy Research -- Session 12.5 Technology and Problem Solving in the Selling Environment -- Session 12.6 Reviews, Reviewing and Comparative Methods in Marketing -- Session 12.7 Decision Making.
520 $a This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn't matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, information and entertainment, everyone is exposed to messages from the moment they awake until the minute they drift off to sleep. America spends the most money in the world on advertising and other marketing communication. So, it could be said that marketing is America's pastime, as much so as the classics: baseball, hot dogs, and apple pie. Under the theme of " Celebrating America's Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing", this volume discusses all of the good things that marketing can do. Showcasing research from academics, scholars and practitioners from around the world, this volume provides insight and strategies that will help marketers move forward and focus on the positive that marketing can provide to consumers, stakeholders and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
650 0 $a Marketing $3 236505
650 1 4 $a Business and Management. $2 eflch $3 639169
650 2 4 $a Marketing. $3 182957
650 2 4 $a Business Strategy/Leadership. $3 524336
650 2 4 $a Sales/Distribution. $3 737137
700 1 $a Kim, Kacy K. $3 741688
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
830 0 $a Developments in marketing science. $3 711110
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-26647-3
950 $a Business and Management (Springer-41169)