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Extending the business network appro...

Havila, Virpi.

Extending the business network approachnew territories, new technologies, new terms /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Extending the business network approachedited by Peter Thilenius, Cecilia Pahlberg, Virpi Havila.
Reminder of title:	new territories, new technologies, new terms /
other author:	Thilenius, Peter.
Published:	London :Palgrave Macmillan UK :2016.
Description:	xxiii, 381 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Business networks.
Online resource:	http://dx.doi.org/10.1057/978-1-137-53765-2
ISBN:	9781137537652$q(electronic bk.)

Extending the business network approachnew territories, new technologies, new terms /
Extending the business network approachnew territories, new technologies, new terms /[electronic resource] :edited by Peter Thilenius, Cecilia Pahlberg, Virpi Havila. - London :Palgrave Macmillan UK :2016. - xxiii, 381 p. :ill., digital ;24 cm.

Contributing pioneering new research, this innovative book proposes new ways and directions in which to extend the influential 'business networks perspective' approach to doing business. While previous research has focused upon relationships with customers and suppliers, the authors argue that there is a need to expand the outlook to include other stakeholders. Taking a stand in a broad management perspective, chapters relate contemporary issues within industrial and international marketing, product innovation, and information systems. Challenging existing views and proposing elaborate alternatives; this volume examines a range of examples that have inspired researchers to extend the business network. To provide further understanding, Extending the Business Network Approach relates current and new research to territories, technologies and terms to reveal novel insights, and to encourage further directions for research.

ISBN: 9781137537652$q(electronic bk.)

Standard No.: 10.1057/978-1-137-53765-2doiSubjects--Topical Terms:

201744
Business networks.

LC Class. No.: HD69.S8

Dewey Class. No.: 658.044

Extending the business network approachnew territories, new technologies, new terms /
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245 0 0 $a Extending the business network approach $h [electronic resource] : $b new territories, new technologies, new terms / $c edited by Peter Thilenius, Cecilia Pahlberg, Virpi Havila.
260 $a London : $b Palgrave Macmillan UK : $b Imprint: Palgrave Macmillan, $c 2016.
300 $a xxiii, 381 p. : $b ill., digital ; $c 24 cm.
520 $a Contributing pioneering new research, this innovative book proposes new ways and directions in which to extend the influential 'business networks perspective' approach to doing business. While previous research has focused upon relationships with customers and suppliers, the authors argue that there is a need to expand the outlook to include other stakeholders. Taking a stand in a broad management perspective, chapters relate contemporary issues within industrial and international marketing, product innovation, and information systems. Challenging existing views and proposing elaborate alternatives; this volume examines a range of examples that have inspired researchers to extend the business network. To provide further understanding, Extending the Business Network Approach relates current and new research to territories, technologies and terms to reveal novel insights, and to encourage further directions for research.
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650 2 4 $a Customer Relationship Management. $3 741683
700 1 $a Thilenius, Peter. $3 744369
700 1 $a Pahlberg, Cecilia. $3 744370
700 1 $a Havila, Virpi. $3 744371
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