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The social organizationmanaging huma...

Manuti, Amelia.

The social organizationmanaging human capital through social media /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The social organizationedited by Amelia Manuti, Pasquale Davide de Palma.
Reminder of title:	managing human capital through social media /
other author:	Manuti, Amelia.
Published:	London :Palgrave Macmillan UK :2016.
Description:	xvi, 93 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Internet marketing.
Online resource:	http://dx.doi.org/10.1057/9781137585356
ISBN:	9781137585356$q(electronic bk.)

The social organizationmanaging human capital through social media /
The social organizationmanaging human capital through social media /[electronic resource] :edited by Amelia Manuti, Pasquale Davide de Palma. - London :Palgrave Macmillan UK :2016. - xvi, 93 p. :ill., digital ;24 cm.

Social media is redefining how companies innovate by connecting people and ideas in previously unexplored ways. Organizations now have the ability to utilize knowledge from external audiences around the globe that they could never reach before. It is changing the way organizations do business today, but not without some considerable risk. The Social Organization aims to shed a light on how social media usage is transforming the way organizations make sense of their identity and of their processes. By adopting a human capital perspective and merging the literature from communication studies and management research, the book argues that social media usage could be fruitfully exploited by organizations as a competitive advantage, if properly attuned with the official organizational culture and with a people-based approach to human resources.

ISBN: 9781137585356$q(electronic bk.)

Standard No.: 10.1057/9781137585356doiSubjects--Topical Terms:

208232
Internet marketing.

LC Class. No.: HF5415.1265

Dewey Class. No.: 658.872

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245 0 4 $a The social organization $h [electronic resource] : $b managing human capital through social media / $c edited by Amelia Manuti, Pasquale Davide de Palma.
260 $a London : $b Palgrave Macmillan UK : $b Imprint: Palgrave Macmillan, $c 2016.
300 $a xvi, 93 p. : $b ill., digital ; $c 24 cm.
520 $a Social media is redefining how companies innovate by connecting people and ideas in previously unexplored ways. Organizations now have the ability to utilize knowledge from external audiences around the globe that they could never reach before. It is changing the way organizations do business today, but not without some considerable risk. The Social Organization aims to shed a light on how social media usage is transforming the way organizations make sense of their identity and of their processes. By adopting a human capital perspective and merging the literature from communication studies and management research, the book argues that social media usage could be fruitfully exploited by organizations as a competitive advantage, if properly attuned with the official organizational culture and with a people-based approach to human resources.
650 0 $a Internet marketing. $3 208232
650 0 $a Social media. $3 465899
650 0 $a Human capital $x Management. $3 366301
650 1 4 $a Business and Management. $2 eflch $3 639169
650 2 4 $a Innovation/Technology Management. $3 514149
650 2 4 $a Organization. $3 180004
650 2 4 $a Business Strategy/Leadership. $3 524336
650 2 4 $a Development Economics. $3 274371
650 2 4 $a Marketing. $3 182957
650 2 4 $a Management. $3 180005
700 1 $a Manuti, Amelia. $3 744374
700 1 $a Palma, Pasquale Davide de. $3 744375
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950 $a Business and Management (Springer-41169)