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Cruise business developmentsafety, p...
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Papathanassis, Alexis.
Cruise business developmentsafety, product design and human capital /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Cruise business developmentedited by Alexis Papathanassis.
Reminder of title:
safety, product design and human capital /
other author:
Papathanassis, Alexis.
Published:
Cham :Springer International Publishing :2016.
Description:
xii, 278 p. :ill., digital ;24 cm.
Contained By:
Springer eBooks
Subject:
Ocean travelManagement.
Online resource:
http://dx.doi.org/10.1007/978-3-319-27353-2
ISBN:
9783319273532$q(electronic bk.)
Cruise business developmentsafety, product design and human capital /
Cruise business development
safety, product design and human capital /[electronic resource] :edited by Alexis Papathanassis. - Cham :Springer International Publishing :2016. - xii, 278 p. :ill., digital ;24 cm.
Part I: Cruise Safety -- Part II: Cruise Design - Business Models, Destinations and Products -- Part III: Human Capital - Training, Education and Research.
This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible reputational aspects of cruise experiences, as well as peripheral components and stakeholders, as increasingly important factors for customer acquisition and retention. Safety and risk issues are a central theme, as well as the cruise sector's environmental and socio-economic impacts. Lastly, the book considers the increasing size of cruise vessels and the accompanying standardisation of facilities and itineraries, in conjunction with the hybridisation of cruise passengers in connection with expanding the competitive boundaries and intensity of competition in the cruise sector. The book approaches these issues as more than a mere public relations campaign, recognising the fact that they have since become the very essence of strategic cruise business development.
ISBN: 9783319273532$q(electronic bk.)
Standard No.: 10.1007/978-3-319-27353-2doiSubjects--Topical Terms:
364769
Ocean travel
--Management.
LC Class. No.: G550
Dewey Class. No.: 387.542068
Cruise business developmentsafety, product design and human capital /
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edited by Alexis Papathanassis.
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2016.
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Part I: Cruise Safety -- Part II: Cruise Design - Business Models, Destinations and Products -- Part III: Human Capital - Training, Education and Research.
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This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible reputational aspects of cruise experiences, as well as peripheral components and stakeholders, as increasingly important factors for customer acquisition and retention. Safety and risk issues are a central theme, as well as the cruise sector's environmental and socio-economic impacts. Lastly, the book considers the increasing size of cruise vessels and the accompanying standardisation of facilities and itineraries, in conjunction with the hybridisation of cruise passengers in connection with expanding the competitive boundaries and intensity of competition in the cruise sector. The book approaches these issues as more than a mere public relations campaign, recognising the fact that they have since become the very essence of strategic cruise business development.
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Business and Management (Springer-41169)
based on 0 review(s)
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電子館藏
Items
1 records • Pages 1 •
1
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Attachments
000000124990
電子館藏
1圖書
電子書
EB G550 C955 2016
一般使用(Normal)
On shelf
0
1 records • Pages 1 •
1
Multimedia
Multimedia file
http://dx.doi.org/10.1007/978-3-319-27353-2
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