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Cruise business developmentsafety, p...

Papathanassis, Alexis.

Cruise business developmentsafety, product design and human capital /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Cruise business developmentedited by Alexis Papathanassis.
Reminder of title:	safety, product design and human capital /
other author:	Papathanassis, Alexis.
Published:	Cham :Springer International Publishing :2016.
Description:	xii, 278 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Ocean travelManagement.
Online resource:	http://dx.doi.org/10.1007/978-3-319-27353-2
ISBN:	9783319273532$q(electronic bk.)

Cruise business developmentsafety, product design and human capital /
Cruise business developmentsafety, product design and human capital /[electronic resource] :edited by Alexis Papathanassis. - Cham :Springer International Publishing :2016. - xii, 278 p. :ill., digital ;24 cm.

Part I: Cruise Safety -- Part II: Cruise Design - Business Models, Destinations and Products -- Part III: Human Capital - Training, Education and Research.

This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible reputational aspects of cruise experiences, as well as peripheral components and stakeholders, as increasingly important factors for customer acquisition and retention. Safety and risk issues are a central theme, as well as the cruise sector's environmental and socio-economic impacts. Lastly, the book considers the increasing size of cruise vessels and the accompanying standardisation of facilities and itineraries, in conjunction with the hybridisation of cruise passengers in connection with expanding the competitive boundaries and intensity of competition in the cruise sector. The book approaches these issues as more than a mere public relations campaign, recognising the fact that they have since become the very essence of strategic cruise business development.

ISBN: 9783319273532$q(electronic bk.)

Standard No.: 10.1007/978-3-319-27353-2doiSubjects--Topical Terms:

364769
Ocean travel
--Management.

LC Class. No.: G550

Dewey Class. No.: 387.542068

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245 0 0 $a Cruise business development $h [electronic resource] : $b safety, product design and human capital / $c edited by Alexis Papathanassis.
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300 $a xii, 278 p. : $b ill., digital ; $c 24 cm.
505 0 $a Part I: Cruise Safety -- Part II: Cruise Design - Business Models, Destinations and Products -- Part III: Human Capital - Training, Education and Research.
520 $a This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible reputational aspects of cruise experiences, as well as peripheral components and stakeholders, as increasingly important factors for customer acquisition and retention. Safety and risk issues are a central theme, as well as the cruise sector's environmental and socio-economic impacts. Lastly, the book considers the increasing size of cruise vessels and the accompanying standardisation of facilities and itineraries, in conjunction with the hybridisation of cruise passengers in connection with expanding the competitive boundaries and intensity of competition in the cruise sector. The book approaches these issues as more than a mere public relations campaign, recognising the fact that they have since become the very essence of strategic cruise business development.
650 0 $a Ocean travel $x Management. $3 364769
650 0 $a Cruise lines $x Management. $3 364770
650 0 $a Cruise lines $x Economic aspects. $3 248766
650 1 4 $a Business and Management. $2 eflch $3 639169
650 2 4 $a Tourism Management. $3 681256
650 2 4 $a Marketing. $3 182957
650 2 4 $a Engineering Economics, Organization, Logistics, Marketing. $3 274009
650 2 4 $a Human Resource Management. $3 511062
650 2 4 $a Business Ethics. $3 731091
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700 1 $a Papathanassis, Alexis. $3 379499
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950 $a Business and Management (Springer-41169)