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Cruise business developmentsafety, p...

Papathanassis, Alexis.

Cruise business developmentsafety, product design and human capital /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Cruise business developmentedited by Alexis Papathanassis.
其他題名:	safety, product design and human capital /
其他作者:	Papathanassis, Alexis.
出版者:	Cham :Springer International Publishing :2016.
面頁冊數:	xii, 278 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Ocean travelManagement.
電子資源:	http://dx.doi.org/10.1007/978-3-319-27353-2
ISBN:	9783319273532$q(electronic bk.)

Cruise business developmentsafety, product design and human capital /
Cruise business developmentsafety, product design and human capital /[electronic resource] :edited by Alexis Papathanassis. - Cham :Springer International Publishing :2016. - xii, 278 p. :ill., digital ;24 cm.

Part I: Cruise Safety -- Part II: Cruise Design - Business Models, Destinations and Products -- Part III: Human Capital - Training, Education and Research.

This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible reputational aspects of cruise experiences, as well as peripheral components and stakeholders, as increasingly important factors for customer acquisition and retention. Safety and risk issues are a central theme, as well as the cruise sector's environmental and socio-economic impacts. Lastly, the book considers the increasing size of cruise vessels and the accompanying standardisation of facilities and itineraries, in conjunction with the hybridisation of cruise passengers in connection with expanding the competitive boundaries and intensity of competition in the cruise sector. The book approaches these issues as more than a mere public relations campaign, recognising the fact that they have since become the very essence of strategic cruise business development.

ISBN: 9783319273532$q(electronic bk.)

Standard No.: 10.1007/978-3-319-27353-2doiSubjects--Topical Terms:

364769
Ocean travel
--Management.

LC Class. No.: G550

Dewey Class. No.: 387.542068

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520 $a This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible reputational aspects of cruise experiences, as well as peripheral components and stakeholders, as increasingly important factors for customer acquisition and retention. Safety and risk issues are a central theme, as well as the cruise sector's environmental and socio-economic impacts. Lastly, the book considers the increasing size of cruise vessels and the accompanying standardisation of facilities and itineraries, in conjunction with the hybridisation of cruise passengers in connection with expanding the competitive boundaries and intensity of competition in the cruise sector. The book approaches these issues as more than a mere public relations campaign, recognising the fact that they have since become the very essence of strategic cruise business development.
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