Innovation equity :assessing and man...
Libai, Barak,

 

  • Innovation equity :assessing and managing the monetary value of new products and services /
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: Innovation equity :Elie Ofek, Eitan Muller, and Barak Libai.
    Reminder of title: assessing and managing the monetary value of new products and services /
    Author: Ofek, Elie,
    other author: Muller, Eitan,
    Published: Chicago :The University of Chicago Press,c2016.
    Description: 336 p. ;24 cm
    Subject: Diffusion of innovations.
    ISBN: 9780226618296 (cloth : alk. paper)
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  • 1 records • Pages 1 •
 
320000584971 西方語文圖書區(四樓) 1圖書 一般圖書 HC79.T4 O31 2016 一般使用(Normal) On shelf 0
  • 1 records • Pages 1 •
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