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Innovation equity :assessing and man...

Libai, Barak,

Innovation equity :assessing and managing the monetary value of new products and services /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Innovation equity :Elie Ofek, Eitan Muller, and Barak Libai.
其他題名:	assessing and managing the monetary value of new products and services /
作者:	Ofek, Elie,
其他作者:	Muller, Eitan,
出版者:	Chicago :The University of Chicago Press,c2016.
面頁冊數:	336 p. ;24 cm
標題:	Diffusion of innovations.
ISBN:	9780226618296 (cloth : alk. paper)

Innovation equity :assessing and managing the monetary value of new products and services /
Ofek, Elie,

Innovation equity :assessing and managing the monetary value of new products and services /Elie Ofek, Eitan Muller, and Barak Libai. - Chicago :The University of Chicago Press,c2016. - 336 p. ;24 cm

Includes bibliographical references and index.

ISBN: 9780226618296 (cloth : alk. paper)

LCCN: 2016009804Subjects--Topical Terms:

207333
Diffusion of innovations.

LC Class. No.: HC79.T4 / O34 2016

Dewey Class. No.: 338/.064

Innovation equity :assessing and managing the monetary value of new products and services /
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