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Innovation equity :assessing and man...

Libai, Barak,

Innovation equity :assessing and managing the monetary value of new products and services /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Innovation equity :Elie Ofek, Eitan Muller, and Barak Libai.
Reminder of title:	assessing and managing the monetary value of new products and services /
Author:	Ofek, Elie,
other author:	Muller, Eitan,
Published:	Chicago :The University of Chicago Press,c2016.
Description:	336 p. ;24 cm
Subject:	Diffusion of innovations.
ISBN:	9780226618296 (cloth : alk. paper)

Innovation equity :assessing and managing the monetary value of new products and services /
Ofek, Elie,

Innovation equity :assessing and managing the monetary value of new products and services /Elie Ofek, Eitan Muller, and Barak Libai. - Chicago :The University of Chicago Press,c2016. - 336 p. ;24 cm

Includes bibliographical references and index.

ISBN: 9780226618296 (cloth : alk. paper)

LCCN: 2016009804Subjects--Topical Terms:

207333
Diffusion of innovations.

LC Class. No.: HC79.T4 / O34 2016

Dewey Class. No.: 338/.064

Innovation equity :assessing and managing the monetary value of new products and services /
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008 161117s2016 ilu b 001 0 eng c
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020 $a 9780226618296 (cloth : alk. paper)
020 $z 9780226394145 (e-book)
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050 0 0 $a HC79.T4 $b O34 2016
082 0 0 $a 338/.064 $2 23
100 1 $a Ofek, Elie, $e author. $3 745409
245 1 0 $a Innovation equity : $b assessing and managing the monetary value of new products and services / $c Elie Ofek, Eitan Muller, and Barak Libai.
260 $a Chicago : $a London : $b The University of Chicago Press, $c c2016.
300 $a 336 p. ; $c 24 cm
504 $a Includes bibliographical references and index.
650 0 $a Diffusion of innovations. $3 207333
650 0 $a Diffusion of innovations $x Econometric models. $3 745412
650 0 $a Technological innovations $x Economic aspects. $3 174814
650 0 $a New products $x Marketing. $3 209607
650 0 $a New products $x Prices. $3 745413
700 1 $a Muller, Eitan, $e author. $3 745410
700 1 $a Libai, Barak, $e author. $3 745411