國立高雄大學圖資館 |

Language: English

Back

Street marketingthe future of guerri...

Saucet, Marcel.

Street marketingthe future of guerrilla marketing and buzz /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Street marketingMarcel Saucet.
Reminder of title:	the future of guerrilla marketing and buzz /
Author:	Saucet, Marcel.
Published:	Santa Barbara :Praeger,2015.
Description:	xiii, 191 p. :ill. ;cm
Subject:	Internet marketing.
Online resource:	http://ebooks.abc-clio.com/?isbn=9781440838392
ISBN:	1440838399 (e-book)

Street marketingthe future of guerrilla marketing and buzz /
Saucet, Marcel.

Street marketingthe future of guerrilla marketing and buzz /[electronic resource] :Marcel Saucet. - Santa Barbara :Praeger,2015. - xiii, 191 p. :ill. ;cm

Includes bibliographical references.

"This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands"--

ISBN: 1440838399 (e-book)Subjects--Topical Terms:

208232
Internet marketing.

LC Class. No.: HF5415.1265 / .S28 2015

Dewey Class. No.: 658.8/72

Street marketingthe future of guerrilla marketing and buzz /
LDR:01424nmm a2200277 a 4500 001 487492
005 20150702083620.0
008 161124s2015 caua ob 000 0 eng
010 $z 2015019518
020 $a 1440838399 (e-book)
020 $a 9781440838392 (e-book)
020 $z 1440838380 (alk. paper)
020 $z 9781440838385 (alk. paper)
035 $a 00000062
040 $a DLC $b eng $d UtOrBLW $c DLC
042 $a pcc
050 4 $a HF5415.1265 $b .S28 2015
082 0 4 $a 658.8/72 $2 23
084 $a BUS043000 $a BUS002000 $a BUS090010 $2 bisacsh
100 1 $a Saucet, Marcel. $3 745616
245 1 0 $a Street marketing $h [electronic resource] : $b the future of guerrilla marketing and buzz / $c Marcel Saucet.
260 $a Santa Barbara : $b Praeger, $c 2015.
300 $a xiii, 191 p. : $b ill. ; $c cm
504 $a Includes bibliographical references.
520 $a "This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands"-- $c Provided by publisher.
520 $a "This title identifies obstacles impeding conventional communications campaigns in today's world; the most appropriate responses to these problems might in fact be new marketing concepts. What the book ultimately reveals are the key factors in a successful street marketing campaign"-- $c Provided by publisher.
650 0 $a Internet marketing. $3 208232
650 0 $a Target marketing. $3 298632
650 0 $a Consumers' preferences. $3 243153
650 0 $a Relationship marketing. $3 187343
650 7 $a BUSINESS & ECONOMICS / Marketing / General. $2 bisacsh $3 564257
650 7 $a BUSINESS & ECONOMICS / Advertising & Promotion. $2 bisacsh $3 688926
650 7 $a BUSINESS & ECONOMICS / E-Commerce / Internet Marketing. $2 bisacsh $3 745617
776 1 $z 1440838380
856 4 0 $u http://ebooks.abc-clio.com/?isbn=9781440838392