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Handbook of research on promotional ...

Kumar, Raj, (1959-)

Handbook of research on promotional strategies and consumer influence in the service sector

Record Type:	Electronic resources : Monograph/item
Title/Author:	Handbook of research on promotional strategies and consumer influence in the service sectorUpendra Singh Panwar, Shri Govindram Seksaria Institute of Technology and Science, India, Raj Kumar, Banaras Hindu University, India, Nilanjan Ray, Netaji Mahavidyalaya, India.
other author:	Panwar, Upendra Singh,
Published:	Hershey, PA :Business Science Reference,[2016].
Description:	xxxv, 492 pages :illustration :29 cm.
Subject:	Service industries.
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0143-5
ISBN:	9781522501442 (ebook)

Handbook of research on promotional strategies and consumer influence in the service sector
Handbook of research on promotional strategies and consumer influence in the service sector[electronic resource] /Upendra Singh Panwar, Shri Govindram Seksaria Institute of Technology and Science, India, Raj Kumar, Banaras Hindu University, India, Nilanjan Ray, Netaji Mahavidyalaya, India. - Hershey, PA :Business Science Reference,[2016]. - xxxv, 492 pages :illustration :29 cm. - Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series,2327-5502..

Includes bibliographical references and index.

"This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"--

ISBN: 9781522501442 (ebook)

LCCN: 2015051448Subjects--Topical Terms:

201121
Service industries.

LC Class. No.: HD9980.5 / .H357 2016

Dewey Class. No.: 658.8/2

Handbook of research on promotional strategies and consumer influence in the service sector
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245 0 0 $a Handbook of research on promotional strategies and consumer influence in the service sector $h [electronic resource] / $c Upendra Singh Panwar, Shri Govindram Seksaria Institute of Technology and Science, India, Raj Kumar, Banaras Hindu University, India, Nilanjan Ray, Netaji Mahavidyalaya, India.
260 $a Hershey, PA : $b Business Science Reference, $c [2016].
300 $a xxxv, 492 pages : $b illustration : $c 29 cm.
490 0 $a Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series, $x 2327-5502.
504 $a Includes bibliographical references and index.
520 $a "This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"-- $c Provided by publisher.
650 0 $a Service industries. $3 201121
650 0 $a Management $x Technological innovations. $3 618290
650 0 $a Consumer behavior. $3 185170
700 1 $a Panwar, Upendra Singh, $d 1985- $e editor. $3 745738
700 1 $a Kumar, Raj, $d 1959- $e editor. $3 745739
700 1 $a Ray, Nilanjan, $d 1984- $e editor. $3 695606
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0143-5