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Psychological foundations of marketing

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Kimmel, Allan J.

Psychological foundations of marketing

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Psychological foundations of marketingAllan J. Kimmel.
作者:	Kimmel, Allan J.
出版者:	Hove, East Sussex :Routledge,2013.
面頁冊數:	xviii, 282 p. :ill.
標題:	MarketingPsychological aspects.
電子資源:	Click here to view
ISBN:	8780203083208 (e-book : PDF)

Psychological foundations of marketing
Kimmel, Allan J.

Psychological foundations of marketing[e,ectronic resource] /Allan J. Kimmel. - Hove, East Sussex :Routledge,2013. - xviii, 282 p. :ill.

Includes bibliographical references (p. [252]-273) and index.

1. Psychology and marketing : a dynamic relationship -- 2. Motivation -- 3. Perception -- 4. Learning -- 5. Decision making -- 6. Consumer attitudes -- 7. Personality and the self-concept -- 8. Social influence.

Mode of access: World Wide Web.

ISBN: 8780203083208 (e-book : PDF)Subjects--Topical Terms:

239205
Marketing
--Psychological aspects.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415 / .K52196 2013

Dewey Class. No.: 658.80019 / K498

Psychological foundations of marketing
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245 1 0 $a Psychological foundations of marketing $h [e,ectronic resource] / $c Allan J. Kimmel.
260 $a Hove, East Sussex : $b Routledge, $c 2013.
300 $a xviii, 282 p. : $b ill.
504 $a Includes bibliographical references (p. [252]-273) and index.
505 0 $a 1. Psychology and marketing : a dynamic relationship -- 2. Motivation -- 3. Perception -- 4. Learning -- 5. Decision making -- 6. Consumer attitudes -- 7. Personality and the self-concept -- 8. Social influence.
530 $a Also available in print edition.
538 $a Mode of access: World Wide Web.
650 0 $a Marketing $x Psychological aspects. $3 239205
655 7 $a Electronic books. $2 local. $3 214472
776 1 $z 9780415620000 (hardback) $z 9780415620017 (pbk.)
856 4 0 $u http://www.tandfebooks.com/isbn/9780203083208 $z Click here to view

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